Tbwa Chiat/Day Inc
Vice President, Growth & Demand Generation
Tbwa Chiat/Day Inc, New York Mills, Minnesota, United States,
Vice President, Growth & Demand Generation
Austin | Chicago | New York City | Salt Lake City | San Francisco Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 4,000 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visit
www.gong.io . As our Vice President, Growth & Demand Generation, you will lead a talented growing function. You will be responsible for setting the growth strategy and overseeing the execution of demand-generation and customer campaigns and tactics to continue on our growth trajectory. RESPONSIBILITIES
Lead a team of growth and campaign marketers focusing on segment and industry growth strategy & tactics. Demand gen, performance marketing, ABM, and customer campaigns are just some of the functions you will be responsible for. Own the pipeline number, working with the extended marketing team to define the growth plan, channel mix, data & analytics for Gong’s growth function to drive net new and expansion pipeline across all segments, across the entire customer lifecycle, and across industries. Scale and optimize high-quality digital channels and multi-channel campaign execution including paid search, paid social, email marketing, and webinar programs. Build out a demand center of excellence to enable Gong’s business to scale to drive pipeline growth and support customer retention and expansion. Partner with the GTM Ops and Finance on the strategy needed for the business to hit its ambitious growth targets. Define and own KPIs for targets and tracking performance metrics on a daily or weekly basis and iterate quickly to optimize, proactively detect, and course correct immediately. Partner across functions within marketing to improve our marketing reach, efficiency, and drive outstanding customer experiences. Lead the strategy for executing data-driven integrated campaigns in partnership with other marketing teams to reach target audiences and in alignment with strategic market moments to extend reach. Identify and solve business problems with an inquisitive mindset, looking to question assumptions, and bringing creativity to drive business value. Have a strong goal and outcome orientation to marketing efforts. Have the communication skills to convey complex ideas with clarity, confidence, and authority. Hire, develop, and lead an inclusive, engaged, and high-performing team. QUALIFICATIONS
10-15+ years of marketing experience in B2B enterprise software (SaaS experience preferred) with a strong, demonstrable focus on pipeline growth and high-quality execution. Proven success in building, developing, and leading demand generation and growth teams. Experience at a company scaling to >$500M and ideally >1B in ARR. World-class business acumen with a bias for data-driven decision making and velocity of execution. A strong team player but still a self-starter who thrives in a fast-paced, high-growth start-up environment. Someone who flourishes when given responsibility and a sense of ownership. PERKS & BENEFITS
We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs. Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle. Mental Health benefits with covered therapy and coaching. 401(k) program to help you invest in your future. Education & learning stipend for personal growth and development. Flexible vacation time to promote a healthy work-life blend. Paid parental leave to support you and your family. Company-wide recharge days each quarter. Work from home stipend to help you succeed in a remote environment. The annual salary hiring range for this position is $270,000 - $300,000 USD. Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.
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Austin | Chicago | New York City | Salt Lake City | San Francisco Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 4,000 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visit
www.gong.io . As our Vice President, Growth & Demand Generation, you will lead a talented growing function. You will be responsible for setting the growth strategy and overseeing the execution of demand-generation and customer campaigns and tactics to continue on our growth trajectory. RESPONSIBILITIES
Lead a team of growth and campaign marketers focusing on segment and industry growth strategy & tactics. Demand gen, performance marketing, ABM, and customer campaigns are just some of the functions you will be responsible for. Own the pipeline number, working with the extended marketing team to define the growth plan, channel mix, data & analytics for Gong’s growth function to drive net new and expansion pipeline across all segments, across the entire customer lifecycle, and across industries. Scale and optimize high-quality digital channels and multi-channel campaign execution including paid search, paid social, email marketing, and webinar programs. Build out a demand center of excellence to enable Gong’s business to scale to drive pipeline growth and support customer retention and expansion. Partner with the GTM Ops and Finance on the strategy needed for the business to hit its ambitious growth targets. Define and own KPIs for targets and tracking performance metrics on a daily or weekly basis and iterate quickly to optimize, proactively detect, and course correct immediately. Partner across functions within marketing to improve our marketing reach, efficiency, and drive outstanding customer experiences. Lead the strategy for executing data-driven integrated campaigns in partnership with other marketing teams to reach target audiences and in alignment with strategic market moments to extend reach. Identify and solve business problems with an inquisitive mindset, looking to question assumptions, and bringing creativity to drive business value. Have a strong goal and outcome orientation to marketing efforts. Have the communication skills to convey complex ideas with clarity, confidence, and authority. Hire, develop, and lead an inclusive, engaged, and high-performing team. QUALIFICATIONS
10-15+ years of marketing experience in B2B enterprise software (SaaS experience preferred) with a strong, demonstrable focus on pipeline growth and high-quality execution. Proven success in building, developing, and leading demand generation and growth teams. Experience at a company scaling to >$500M and ideally >1B in ARR. World-class business acumen with a bias for data-driven decision making and velocity of execution. A strong team player but still a self-starter who thrives in a fast-paced, high-growth start-up environment. Someone who flourishes when given responsibility and a sense of ownership. PERKS & BENEFITS
We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs. Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle. Mental Health benefits with covered therapy and coaching. 401(k) program to help you invest in your future. Education & learning stipend for personal growth and development. Flexible vacation time to promote a healthy work-life blend. Paid parental leave to support you and your family. Company-wide recharge days each quarter. Work from home stipend to help you succeed in a remote environment. The annual salary hiring range for this position is $270,000 - $300,000 USD. Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.
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