Capital City Press is hiring: Search Analyst in Lafayette

Job Title : Search Analyst Location: Louisiana (remote/hybrid options available) Department: Digital Marketing Company Overview: Georges Media is a full-service advertising agency based in Louisiana, committed to driving exceptional results for our clients through strategic, data-driven marketing solutions. We work across a range of industries and geographies, offering innovative campaigns and superior service. As we grow, we're looking for a Search Analyst to join our digital marketing team and work directly under the SEM Product Manager to support our clients' SEM strategies and optimize campaign performance. Position Summary: The Search Analyst will play a key role in executing, monitoring, and optimizing paid search campaigns to achieve our clients' goals. This role involves performing keyword research, setting up ad campaigns, managing budgets, and providing insightful analysis to guide campaign adjustments. The ideal candidate is detail-oriented, analytical, and has a passion for SEM with experience in managing successful paid search campaigns. Key Responsibilities: Develop, implement, and monitor SEM campaigns on Google Ads, Bing, and other platforms to drive traffic, conversions, and ROI. Conduct keyword research and audience analysis to identify optimization opportunities and align with client goals. Create compelling ad copy and recommend optimized landing pages to improve campaign effectiveness. Track and analyze campaign performance metrics, providing recommendations for improvement to meet or exceed KPIs. Collaborate closely with the SEM Product Manager to align campaign strategies with broader client objectives. Regularly adjust bid strategies, ad placements, and budgets to maximize ROAS and other performance metrics. Prepare and deliver detailed campaign performance reports, translating complex data into clear insights for clients and internal stakeholders. Stay up-to-date with SEM trends, new tools, and industry best practices, applying relevant strategies to client campaigns. Conduct A/B testing and experimentation to continually enhance campaign performance. Support the SEM Product Manager in implementing SEM best practices and new initiatives across the team. Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent work experience. 1-3 years of hands-on experience in SEM, with a track record of successful campaign management. Proficiency in Google Ads, Bing Ads, and Google Analytics; familiarity with SEM bid management tools a plus. Strong analytical skills with the ability to interpret data and make informed optimization recommendations. Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns and deadlines. Effective communicator who can work cross-functionally with team members and present insights to stakeholders. Google Ads and Google Analytics certifications are preferred but not required. A proactive approach to learning, with a desire to stay current on industry trends and SEM advancements. Ability to work in a fast-paced environment and adapt to changing campaign priorities. Why Join Georges Media? At Georges Media, we value teamwork, innovation, and professional growth. As a Search Analyst, you'll have the opportunity to work in a dynamic agency environment with a diverse portfolio of clients. We offer competitive benefits, ongoing training, and a collaborative team culture. Apply Today: If you're passionate about SEM and eager to develop your skills in a leading agency, apply now to join Georges Media as a Search Analyst and make an impact in digital marketing.