Content Strategist

About Agital At Agital, we challenge the status quo and embrace innovation and agility to propel our clients' business toward measurable, impactful results. Trust is our currency, and momentum is our mantra. We invest in our people, our clients, and our partners to foster an environment primed for growth. With decades of expertise guiding our insights-driven services, we craft revolutionary marketing strategies that seamlessly integrate tech and talent, daring to defy convention and designed for impact. Agital is the Impact agency. We're an integrated marketing partner serving clients of all sizes and across a variety of industries with services including paid and organic search, social, and programmatic, public relations (PR), business consulting, marketing automation, website development, UX design, and more. Our team of digital marketing and holistic strategy experts are nimble, using the latest data sourced from our industry-leading proprietary software paired with decades of experience to achieve measurable growth. About the role The Content Strategist is a vital element in constructing a cohesive content strategy with a focus on the user or consumer journey and persona development. Working with internal and external collaborators, you will also plan, oversee and execute the strategy from start to end. Supported by creative and editorial resources, you will be responsible for aligning the brand narratives with the team's content strategies and editorial decisions. You will also play the role of a creative and an editor, as you conceptualize and produce content assets that resonate with viewers across earned, owned, and paid platforms, with the aim of driving business goals. What you'll do Work in close collaboration with the Content Director to help: • Brainstorm creative content ideas and campaigns • Plan and execute tactics that accomplish specific content goals. • Optimize existing content for clients on all channels - owned, earned, and paid platforms. Produce content targeted at driving traffic, and engagement, generating leads, delivering sales, retaining customers, building brand awareness, and hitting other key content metrics. • Content should follow clients' editorial style guide standards (tone, writing style, grammar, punctuation, and other editorial standards) to ensure consistency across all content assets. Work with internal and external collaborators and creative resources to deliver content assets that are coherent with the broader brand voice and strategy (the overall messaging, values, and goals of the brand) Create, track and advance the editorial calendar, and regularly measure and distill progress results to apply data-driven insights to future content strategies. Apply SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas. Have an understanding of the best content practices on digital and social content channels, including email or newsletter distribution. Establish strategies for online channels, and create the corresponding content. Build relationships with thought leaders and nurture brand awareness, while gathering knowledge of industry trends. Test and implement innovative and relevant methods of measuring content, campaigns, and tools, keeping in mind the purpose of the derived results. Qualifications A Diploma or Bachelor's degree in journalism, communications, or a related field. Located in the Jacksonville, FL metro area and able to work from the Jacksonville office 3 days a week Excellent oral communication skills (more spoken languages are a bonus) At least 4 years of experience in creating and editing digital content for target audiences across all multimedia and social platforms. Skilled in copywriting, content creation, and copy editing, including writing in different voices and styles, for a variety of target audiences. A professional portfolio of work that showcases the above. Experience in marketing campaigns, project management, and public/media/influencer relations. Experience in Marketing, Communications, or in a journalist, creative, or media capacity. Experience with digital marketing functions including SEO, Content Marketing, Social Media Marketing, Email Marketing, and PPC Marketing is a bonus. Experience with SEO tools including Google Adwords and Keyword Planner, Google Analytics, Semrush, and Buzzsumo is preferred. Working At Agital We believe that great work is only possible with great people. We want to find people who believe in our mission, vision and values and feel inspired to grow while they're here. Our People & Culture We're working to create an inclusive culture that empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and bring more creativity and innovation to everything we do. We want Agital to be one of the most rewarding places you will ever work. What We Offer A dynamic and rewarding work culture At Agital, we want to improve the state of our world. Each of us has a responsibility to drive equality and inclusion in our communities and workplace. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual, and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique, and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the diverse clients we work with. Benefits & Compensation Agital offers a dynamic and rewarding work culture and benefits including- Autonomy - we hire intelligent people and give them the tools and training to succeed. Growth Opportunities- growing company with room to play a key role at a pivotal time of growth. Health insurance Unlimited paid-time-off plan 401k with company match Gym subsidy Company paid life insurance No agencies please. Agital is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law. This job description may not be complete, and roles and responsibilities may change. We cannot offer visa support at this time.