Senior Product Marketing Manager
Snyk Ltd., Boston, MA, United States
Our Opportunity
The Senior Product Marketing Manager will join a growing team of Product Marketers and a cross-functional group of product, engineering, design, sales, and customer success managers driven to build and execute positioning, messaging, and GTM strategies that drive customer engagement and long-term revenue growth.
From go-to-market strategy for new products features and partner integrations to creating the content that enables our sales team, you'll touch on all areas of the business to help move Snyk forward. Product Marketing at Snyk also has the opportunity to collaborate, investigate, and inform how we can gear our product strategy to yield the highest results. The ideal candidate will be curious and constantly seeking out an outside-in customer and market perspective, leveraging these insights to develop personas, robust messaging frameworks, and execute product marketing campaigns that help drive market success of Snyk products.
This position reports to the Senior Director of Product Marketing.
Day to day duties:
- Develop personas and aligned product positioning and messaging to empower go-to-market motions for Demand Marketing, Partner Marketing, Product, and Revenue organizations.
- Use data and insights to further refine our customer profile, understand customer needs, and develop customer-driven GTM solutions that align Snyk’s value proposition with market-driven solutions.
- Influence and contribute to product strategy by drawing on quantitative/qualitative research insights and developing a strong understanding of the broader ecosystem and competitive landscape.
- Work with cross-functional teams to define, create, and launch impactful campaigns across multiple channels, including webinars, ads, organic, thought leadership, and more.
- Conduct thorough competitive and market analysis per product segments, resulting in product roadmap guidance, GTM solutions, and sales plays.
- Participate in the evolution of our pricing strategies and experimentation to drive improved revenue conversion.
- Take ownership of optimizing for and achieving our revenue KPIs in partnership with the larger Marketing team; regularly share results, learning, and next steps with Marketing, Developer Growth, and Sales leadership.
Requirements:
- 5-8+ years of Product Marketing experience in a fast-paced environment; experience in cybersecurity, application security, or developer services is a major plus.
- Strong product marketing background with formal experience developing platform positioning and messaging. Experience building and executing a multi-dimensional go-to-market strategy and leading cross-functional teams.
- Experience in using industry research and a combination of qualitative and quantitative research to identify and evaluate new market opportunities.
- Experience working with product and data teams to create data-driven perspectives on personas, market strategy, product strategy, and positioning messaging.