Marketing Operations Manager

Marketing Operations Manager

About the Job
We are seeking an experienced and results-driven Marketing Operations Manager with 3 to 5 years of marketing experience to join our growing team. This individual will play a crucial role in driving marketing success by owning the implementation, management, and optimization of our Salesforce Marketing Cloud (SFMC) automation campaigns. The ideal candidate will have a strong technical skill set combined with a strategic mindset with the ability to execute and refine sophisticated email and multi-channel campaigns that enhance customer engagement, increase conversations, and support our overall marketing goals. 

Your Responsibilities

• Lead the implementation and optimization of Salesforce Marketing Cloud (SFMC) campaigns, ensuring they align with overall marketing strategies and business goals.
• Build, test, deploy, and manage email marketing automation workflows, triggered campaigns, drip campaigns, and personalized journeys. 
• Segment and manage audiences using data filters, SQL queries, and dynamic content within SFMC.
• Collaborate closely with cross-functional teams (sales, product, and marketing) to gather campaign requirements, develop automation workflows, and support targeted messaging.
• Track, analyze, and report on campaign performance metrics such as open rates, click-through rates, conversions, and customer engagement.
• Provide insights and recommendations to improve marketing performance and optimize the customer journey.
• Assist in the design and execution of A/B tests to refine campaign effectiveness.

You Bring to the Table

• 3 - 5 years of experience in marketing, with a strong focus on marketing automation.
• Proficiency in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.).
• Experience with AMPscript, HTML, and SQL for email personalization and dynamic content creation.
• Solid understanding of audience segmentation, lead nurturing, and customer journeys.
• Analytical mindset with track record of using data to drive decision-making and improve campaign performance.
• Salesforce Marketing Cloud certifications are a plus.

Physical Demands / Working Conditions

• Typical work environment for a professional office space.
• Largely a stationary role with some moving from place to place.
• Constant use of a computer, keyboard, mouse, monitor and other office equipment.
• Occasionally picks up, carries, and moves items up to 30 lbs.
• Some evening and weekend work depending upon workload.
• Some overnight travel may be required for work, events, and trainings.

About GradGuard
GradGuard is the leading embedded insurance platform that helps schools educate and protect students from the risks of college life. Since our founding, we have pioneered the development of the most relevant insurance programs for the collegiate market.Today, we are the number one provider of tuition and renters insurance programs in the nation.

Why Join Us?
We've got processes that work, and products that people want. We've also cultivated a company culture based on three words: Respect. Grow. Thrive. Our unique workplace unites is high tech, higher education, and our people around our mission. All we need is you.

GradGuard Benefits

• Comprehensive medical, dental, and vision insurance coverage. GradGuard pays 100% of employee premiums and 75% of dependents' premiums.
• Unlimited Paid Time Off, plus holidays.
• Paid parental leave.
• Flexible in-office / work-from-home philosophy. 
• Employee Education Assistance Program.
• 401(k) with a company match of up to 5% of your annual compensation.
• Short-term and Long-term disability.
• Term life insurance coverage with 100% of premiums paid for by GradGuard.