Fractional CMO - Chief Marketing Officer

Are you an executive marketing leader who is ready to do your most meaningful, high-impact work, within a peer community of like-minded professionals? If so, keep reading.

Authentic is a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketing and confidently take the next right step to build revenue. Our unique approach combines Marketers + Methodology + Mindshare to build strong, strategic, sales-aligned marketing teams and programs. As Fractional CMOs, our team members help to lead, build, and scale marketing programs that fuel revenue results.

What is a Fractional CMO?

A Fractional CMO is a relatively new, and fast-evolving category. Many models of fractional marketing services have emerged in the market, each offering a different type of solution for the consultant and the client.

What makes our Fractional CMOs uniquely equipped for this role?

• Our Fractional CMOs operate within our connected brand and Mindshare community. We meet regularly for peer-to-peer sharing and for continuing education on marketing trends, technologies, and timely topics.
• Our Fractional CMOs invest in each other to share learnings, solve problems, and help our team constantly expand our skills and experiences.
• All of our Fractional CMOs are trained on Authentic’s methodology and tools, helping us deliver a consistent experience and level of quality across our client engagements.
• Our Fractional CMOs believe in and live out Authentic’s corporate values of Authenticity, Wisdom, Humility, Passion, and Generosity.

With the support of this rich peer and Mindshare community, our Fractional CMOs build strong, modern marketing teams and programs that drive growth for great businesses.

Would YOU love a career as an Authentic Fractional CMO?

The following section outlines criteria for employment as an Authentic CMO. If you fit the role description as defined here, we’d love for you to apply!

Three core strengths of an Authentic Fractional CMO

The Authentic Fractional CMO is fully committed to a career as a consulting marketing executive, and is actively engaged in building their personal brand and our corporate brand. Our Fractional CMOs embody three core strengths:

Active Advocate

Builder of high-value, executive connections and referral relationships. Active connector, networker, and influencer.

Brand Builder

Experienced executive with consistent career growth in revenue-impact roles. Proven ability to build high-performance teams and programs.

Confident Consultant

Proven advisory experience and ability to collaborate with, build trust with, and constructively challenge C-Suite leaders.

Criteria for employment as an Authentic Fractional CMO:

• Available for W2 employment (Authentic does not hire Fractional CMOs on a 1099 / contract basis.)
• Aligned to Authentic values: Authenticity, Wisdom, Humility, Passion, Generosity
• Desire to build a vibrant CMO consulting career as part of a team and national brand
• Consistently available 20-40 hours a week for long-term engagements (12-24+ months)
• Passion for helping small and mid-sized businesses grow and succeed
• 15+ years of marketing leadership experience, with at least 5+ years at Sr. Director, VP or CMO level
• Modern marketer: Digitally-savvy and builder of omnichannel marketing programs
• Significant in-house marketing leadership experience (not only agency or consulting background)
• Strong history and reference-supported track record of success in marketing leadership
• Proven ability to collaborate with C-Suite, sales, and investors
• Eager to learn and apply Authentic’s methodology and tools
• Lifelong learner who values new experiences, opportunities and challenges
• Active networker, motivated to nurture relationships and referrals
• Committed to active participation in Mindshare meetings and learning events
• Excited to contribute thought leadership through Authentic content and events