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LA 411

TikTok: Head of Content Strategy and Roadmap - Global Content

LA 411, Los Angeles, CA, United States

TikTok: Head of Content Strategy and Roadmap - Global Content

This is a Full Time position in the field of Sales / Marketing / Advertising / PR / Social Media, located in Los Angeles, CA.

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

The Content organization provides best-in-class management, education, and support for creators and publishers to drive deeper engagement on TikTok, resulting in increased reach and protected with appropriate moderation. Content Strategy & Policy is one of its three pillars (alongside Creators and Publishers) and serves as the "connective tissue" within our organization, focused on the centralized data analysis, metrics, content strategy, editorial policy, and cross-functional alignment efforts – especially with Product, Algo, and Trust & Safety – needed to prioritize our approach around the world.

We are looking for a Head of Content Strategy & Roadmap who will report to the Head of Content Strategy & Policy. Their responsibilities will include OKR setting & alignment, budget setting, content product roadmap, and XFN strategic initiatives and alignment. In addition for having a global remit, this position will also effectively serve as the content strategy lead for North America.

Responsibilities

  1. Manage and lead a global team of strategists who set our strategic plan – including OKRs and budget – for the Content Ops organization, fostering alignment with key business leaders and stakeholders on overall operational priorities.
  2. Deeply understand the creator and publisher ecosystem on TikTok, and consult with the Creator, Publisher, and regional teams to support and represent their needs – especially in cross-functional workstreams.
  3. Build and nimbly iterate coherent recommendations and frameworks for complex business challenges to TikTok Content, backed by comprehensive insights, rigorous analytics, and informed by cross-business understanding.
  4. Work seamlessly with cross-functional strategy organizations – including Product, Marketing, and Global Business Solutions – to develop joint business plans that can better serve our common creator and publisher stakeholders and needs.
  5. Develop and maintain Content team's product roadmap for rolling out to TikTok managed creators and publishers, in partnership with Product team.
  6. Provide business intelligence across key sectors to better inform business teams on existing trends and emerging opportunities.
  7. Build financial models and business cases to greenlight content investment opportunities.

Experience

Minimum qualifications:

  1. Experienced people manager with a proactive style, and a track record for building positive, inclusive, and collaborative work environments across global teams and different cultural backgrounds.
  2. Prior work experience in media & entertainment, technology, corporate strategy, management consulting, or investment banking.
  3. Knowledge of North America cultural landscape – especially entertainment, sports, lifestyle, and education – with good discernment for international market dynamics.
  4. Strong leadership in building consensus and alignment among senior management across a large organization.
  5. Deep understanding of the dynamics between Product teams and Operations teams, with the skills to synthesize complex issues and to crystallize into clear operational steps.

Preferred Qualifications:

  1. Holistic strategy skillset, including quantitative and qualitative research, insight synthesis, financial modeling, and business case development.
  2. Familiarity with staffing models and matrixed / flexible organizational design principles.
  3. Excellent written and verbal communication skills, catering to an executive audience.
  4. Experience managing and entering business negotiations with external stakeholders and/or clients.
  5. MBA or equivalent graduate degree.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.

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