VP Midas Marketing & Merchandising
TBC Corporation, Palm Beach Gardens, FL, United States
Company: TBC Corporation
With $5 billion in revenue and 3,800+ employees in the U.S., Mexico and Canada, TBC Corporation is a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC is headquartered in Palm Beach Gardens, Florida.
Description
We are seeking an experienced and strategic Vice President (VP) of Marketing and Merchandising to lead and oversee our company’s marketing and merchandising operations. As the VP of Marketing and Merchandising, you will play a pivotal role in shaping our brand, driving revenue growth, and ensuring seamless coordination between marketing efforts and product presentation. Reporting directly to the GVP, you’ll be responsible for developing and implementing cohesive strategies that elevate our brand, engage customers, and optimize sales.
Job Responsibilities
Marketing Strategy and Execution
- Strategic Planning: Develop, communicate, and execute a comprehensive marketing and merchandising strategy aligned with the company’s overall goals.
- Campaign Management: Oversee the planning, execution, and performance measurement of marketing campaigns across various channels (digital, print, events, etc.).
- Market Research: Conduct market research to identify trends, customer preferences, and competitive landscapes. Translate insights into actionable strategies.
- Brand Development: Shape and enhance our brand identity, ensuring consistency across all touchpoints.
- Digital Marketing: Lead digital initiatives, including SEO, SEM, social media, email marketing, and content creation.
- Customer Experience: Collaborate with cross-functional teams to enhance the customer journey and drive engagement.
Merchandising and Product Presentation
- Product Assortment: Work closely with product teams to curate a compelling product assortment that resonates with our target audience.
- Digital Merchandising: Define visual merchandising guidelines for e-commerce platforms and other sales channels.
- Pricing Strategies: Develop pricing strategies that balance profitability, market positioning, and customer value.
- Inventory Management: Optimize inventory levels, monitor sell-through rates, and make data-driven decisions.
- Promotions and Seasonal Campaigns: Plan and execute promotional events, seasonal launches, and product releases.
Additional Job Responsibilities
Leadership and Collaboration
- Team Management: Lead and inspire a high-performing marketing and merchandising team. Foster a culture of creativity, collaboration, and accountability.
- Cross-Functional Collaboration: Work closely with sales, product development, design, and operations teams to align efforts and achieve business objectives.
- Vendor Relationships: Manage relationships with external vendors, agencies, and partners.
- Budget Oversight: Develop and manage budgets for marketing and merchandising activities.
- Other duties as assigned.
Qualifications
- Experience: Proven track record in senior marketing and merchandising roles, preferably within the retail or consumer goods industry.
- Strategic Thinking: Ability to think long-term, anticipate market shifts, and adapt strategies accordingly.
- Data-Driven Decision-Making: Proficiency in analyzing data, deriving insights, and making informed decisions.
- Leadership: Strong leadership skills, including the ability to motivate and guide cross-functional teams.
- Communication: Excellent verbal and written communication skills.
- Innovation: Stay informed about industry trends, emerging technologies, and consumer behavior.
- Bilingual language in Spanish / English are a plus.
TBC seeks team members who excel in demonstrating our critical competencies to drive organizational capability. In this spirit we view the following as mission critical for this role:
- Strategic Mindset: seeing ahead to future possibilities and translating them into breakthrough strategies.
- Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
- Cultivates Innovation: Creating new and better ways for the organization to be successful.
- Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
- Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
- Develops Talent: Developing people to meet both their career goals and the organization's goals.
- Ensures Accountability: Holding self and others accountable to meet commitments.
- Drives Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
- Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Instills Trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
- Change Management: effective Sponsorship, Change Agent and influencing skills. Adaptive, agile, flexible, open minded. Proven ability to build cross-functional commitment, lead, simplify and scale complex dynamic organizations through transformational change.