Associate Director - Marketing

Associate Director - Marketing

Apply locations Junglee Gurgaon time type Full time posted on Posted 2 Days Ago job requisition id JR123868 Associate Director - Marketing

As our AD Marketing- Retention, you will respond to create and manage promotions, programs, and campaigns aimed at retaining, engaging, and monetising users across all our games. You will actively utilise data-driven techniques such as Push Notifications, email, SMS, and web messaging to achieve retention KPIs.

Responsibilities:

• Work with the internal Marketing team to plan and execute campaigns that drive player engagement and revenue.
• Work on CRM tools to create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenue.
• Present daily/weekly/monthly reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team.
• Work with CRM, Content and Acquisition teams to drive retention.
• Work with Marketing and Product teams to help develop our websites and apps to improve design, usability, content, and customer experience.
• Responsible for the revenue for a particular game/product line.
• Work with different stakeholders to develop an engagement calendar of promotions across cohorts & channels.
• Responsible for end to end GTM planning & execution of the experiments in roadmap.
• Defines & maintains performance benchmarks for defined cohorts, across all channels of communications.
• Responsible for ROI optimisation on external channels of communications.

Leadership Skills

• Strong Communication Skills: Effective communication skills and the ability to clearly articulate goals/objectives and provide constructive feedback.
• Problem-solving and Decision-making Skills: Ability to identify challenges, analyse situations, and come up with creative and practical solutions.
• Team Management, Motivation, and Employee Development: Ability to lead, motivate, and develop team members, fostering a healthy and productive work environment.
• Strategic Thinking, Innovation, and Creativity: Ability to think critically and strategically and develop our capabilities to match hyper-growth and organisational goals.
• Emotional Intelligence: Should be empathetic while interacting with various sets of user groups.
• Accountability and Responsibility: Should take ownership of work, meet deadlines, and hold themselves accountable for results.
• Integrity and Ethics: Should believe in doing the right thing even in challenging situations.
• Resilience: Should have a positive mindset with the ability to stay optimistic even in tough circumstances.

Requirements

• 7+ years of experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/WA/mobile marketing program from end-to-end (gaming/e-commerce experience).
• Knowledge of tools such as WebEngage and Clevertap.
• Experience with user retention and engagement strategies.
• An analytical bent of mind with an ability to collate, analyse and present data to drive clear insights into the business.
• Good understanding of CRM, Push Notifications, WA marketing and mobile marketing.
• Experience in using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc.
• Understanding of databases, SQL, Tableau etc is preferred.
• Understanding of the consumer cohorts and RFM segmentation.
• Ability to effectively communicate and manage relationships with external vendors and partners.
• Ability to manage and mentor a team.

What Junglee Games offers for this role:

• Meaningful global exposure and an opportunity to represent Junglee Games as part of Flutter Entertainment.
• Ample learning opportunities and the opportunity to work with some of the best leaders and minds in the industry.
• In-depth understanding of the gaming ecosystem.
• Competitive compensation and incentives.
• Excellent work environment, great culture, and global exposure.

About Junglee Games

Junglee Games is a leader in the skill-gaming space, with over 100 million registered players. Founded in San Francisco in 2012 and part of the $30 Bn Flutter Entertainment Group, Junglee Games is the fastest-growing skill games company in Southeast Asia.

Our mission is to build entertainment for millions of people around the world and help them connect with each other through high-quality games.

Junglee Games is not just a gaming business. It is a blend of data science, innovation, cutting-edge technology, and a value-driven culture that is creating the next set of conscious leaders.