Blue Cross Blue Shield of Massachusetts
Vice President of Product, Government Programs
Blue Cross Blue Shield of Massachusetts, Boston, MA, United States
Vice President of Product, Government Programs
Key Responsibilities
- Reporting to Senior Vice-President of Government Programs, the VP Product is responsible for developing and implementing Medicare and Federal Employee Program (FEP) products that result in achieving membership and margin targets for the Government Line of Business.
- This leader will work with internal partners (including Sales and Marketing, Actuarial/Finance, Operations, Strategy) to launch profitable Government products and initiatives to meet corporate goals.
- The VP leads product strategy, product development, annual bid process, and Blue-to-Blue conversion (age-in) initiatives.
- The position will also be responsible for strategic relationships on the government segments and product operations.
- The VP is responsible for strategic Medicare bids and filings.
- The VP is responsible for the creation and timely, accurate, and compliant distribution of all required pre and post enrollment product material and ensures successful annual product implementation activities.
- The Vice President will manage and deploy project management resources to support and ensure that the enterprise technology strategy is consistent with Medicare Product Strategy.
- The VP leads the development and implementation of the Employer group Medicare product strategy to meet market needs.
- Direct Medicare Product strategy and portfolio management to ensure profitable growth.
- Key responsibilities include product rebalancing, product design, member communication, age-in conversion, and employer group Medicare product goals.
- Direct product development priorities to identify, assess, and make adjustments for competitive product designs, pricing, and benefits to achieve market leadership.
- Lead and manage Medicare ancillary product strategy, diversification, innovation, development, and implementation.
- Drive profitable membership growth in the Government portfolio through development of and/or influence of product, marketing, sales, and operations business plans.
- Lead Medicare Integrated Medicare Market Team (IMMT) to support the development, implementation, and monitoring of an integrated Medicare marketing strategy through collaboration with Marketing, Market Research, Sales, Operations, and Compliance.
- Oversee Medicare Market project management resources and ensure management of all Medicare Management corporate IT projects, including meeting corporate deadlines for material submission.
- Directs the Blue-to-Blue Conversion (Bridge to Medicare) initiatives by collaborating with internal leadership on the development, prioritization, and execution of our Blue-to-Blue goals.
- Lead multi-Blues plan consortium with responsibility of holding a CMS contract for a regional PDP product plus a multi-year contract with a PBM for operational and pharmacy management activities.
- Oversee implementation of state and federal benefit mandates, including benefit and member communications requirements.
- Support the business relationship with regulators, including local Division of Insurance (DOI), and the Centers for Medicare and Medicaid Services (CMS).
- Ensure timely submission of fully substantiated rate and policy bid and form filings to CMS and DOI.
- Negotiate new and existing business relationships with vendors and other Blues plans and oversee the execution, implementation, and oversight of the terms of the contracts.
- Provide support to and drive business objectives with other key business partners.
- Demonstrate excellent oral and written communications through organizing, running and participating in meetings and work teams, analysis, report generation, and preparing and delivering presentations.
- Direct, coach, and mentor a dedicated team of professionals focused on process improvement, cost-effectiveness, and operational efficiency.
- Work with EVP, SVP, and other corporate leaders in business planning, monitoring, and development.
- Maintain a multi-million dollar, non-salaried based, annual budget within target.
- Drive business targets through influential leadership model with key business partners throughout the organization.
- Represent Medicare Segment in various leadership forums.
- Excellent ability to manage external relationships and performance with vendors necessary to meet business goals.
- Leads, and participates in, cross-functional meetings with internal business areas and our vendor partners to seek innovative solutions to business concerns.
- Provides leadership and mentoring to the Medicare product team.
- Fosters associate and leader loyalty through recognition programs.
- Lead and drive cross-functional priorities to yield results.
- Develops innovative strategies to support the Medicare Markets business plan and product growth goals.
- Continuously train the organization on new products and CMS requirements.
- Supports the division in identifying cost savings.
- Resolves complex problems and issues independently.
- Ability to make staffing decisions regarding hiring and terminating employment.
- Assess and determine training and performance development needs for associates and leaders.
- Enhance and create workflows to meet the changing needs of the business and CMS.
- Ability to coordinate and direct decision-making in complex situations in a fast-paced customer service environment.
- Work requires analytical and regulatory interpretation, independent problem solving, and resolution.
- Implements continuous improvement programs consistent with enhancing operational efficiency.
- Leads and mentors associates, supervisors, and managers within the Medicare Product Management.
- Understands and achieves the goals of our established budget.
- Creates an environment of trust and respect within the unit; fosters team building and acknowledging the successes of others.
- Develops, enhances, and implements workflows that support the 5 Star Quality Bonus Program.
- Understands the importance of teamwork and displays commitment to the team.
- Leads and facilitates cross-functional teams or initiatives.
Qualifications
- Demonstrated success and results to lead cross-functionally to achieve results and outcomes.
- Strong ability to lead through influence and build key organizational relationships.
- Experience in managing others; demonstrated coaching and mentoring skills.
- Strong presentation skills; ability to effectively communicate the vision and direction of BCBSMA in large groups and meetings.
- Documented strength in data-driven approach, identification of problems, and problem resolution.
- Strong oral and written communication skills; ability to document and present findings.
- High degree of professionalism and initiative; ability to effectively interact with all levels of an organization.
- MBA or other advanced degree preferred plus 12+ years of healthcare leadership experience, preferably including 6-10 years of business experience in Medicare and/or FEP Product Development or Management.
- Exemplary work history with a proven record of success in positions of progressively greater responsibility managing people and achieving business goals and objectives.
Benefits
- Salary Range: $238,950.00 - $292,050.00
- This job is also eligible for variable pay.
- We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.