Senior Director, Global Public Relations
Dolby, San Francisco, CA, United States
Senior Director, Global Public Relations
Company: Dolby Laboratories, Inc.
Join the leader in entertainment innovation and help us design the future. At Dolby, science meets art, and high tech means more than computer code. As a member of the Dolby team, you’ll see and hear the results of your work everywhere, from movie theaters to smartphones. We continue to revolutionize how people create, deliver, and enjoy entertainment worldwide. To do that, we need the absolute best talent. We’re big enough to give you all the resources you need, and small enough so you can make a real difference and earn recognition for your work. We offer a collegial culture, challenging projects, and excellent compensation and benefits, not to mention a Flex Work approach that is truly flexible to support where, when, and how you do your best work.
The Marketing department creates passion and relevance for the "Dolby Difference" driving sell-in and sell-thru of Dolby enabled devices, services, content, and experiences across multiple constituents – partners, creators, consumers, and developers.
Position Overview:
We are seeking an experienced leader in Global Communications to shape and manage Dolby’s global reputation. This role is responsible for developing and executing a global communications strategy across multiple media audiences, positioning Dolby as a leader in entertainment innovation.
Responsibilities:
- Strategic Planning:
- Develop and implement a comprehensive global communication strategy that reinforces Dolby’s leadership in the industry and supports its strategic goals across diverse internal and external audiences.
- Internal Communications:
- Provide communication counsel and support to senior executives, securing speaking engagements and positioning leaders as industry thought leaders.
- Develop and share the global communications strategy and playbook with regional communications leaders (Americas, APAC, EMEA).
- Collaborate with all departments and regional teams to maintain consistent messaging and identify new marketable opportunities.
- Facilitate knowledge sharing among regional leaders to apply learnings globally.
- External Communications:
- Craft key communication materials, including talking points, pitches, presentations, and strategy documents.
- Proactively develop and pitch stories that showcase Dolby’s innovation, product launches, and partnerships to maximize media impact.
- Coordinate with global digital, social, and CRM teams to convey messages through social platforms, newsletters, and corporate websites.
- Media Relations:
- Build and manage relationships with media representatives across various verticals (business, tech, entertainment, lifestyle, etc.) to secure positive coverage and handle crisis situations effectively.
- Oversee media relations, including managing project requests and announcements, maintaining strong media relationships, and serving as a company spokesperson.
- Support corporate and industry events, including travel when necessary.
- Crisis Management:
- Act as a key partner in crisis communication strategies, developing plans to address potential issues and minimize reputational risks.
- Budget Management:
- Oversee the communications budget, ensuring effective allocation of resources and evaluating the ROI of different initiatives.
- Lead and mentor a proactive, strategic global and regional communications team, fostering a collaborative and high-performing environment.
- Measurement and Reporting:
- Monitor and analyze communication metrics to track performance and report results to senior management.
Primary KPIs:
- Breadth of Coverage
- Active Coverage by Region and Worldwide
- Press Release Engagement
- Reach
- Quality of Coverage
- Key Message Penetration
- Sentiment
- Share of Voice
- Earned Media Traffic
Qualifications:
- Education and Experience Requirements:
- Bachelor’s degree in communications, public relations, or a related field.
- 15+ years of relevant experience, preferably in media or entertainment.
- Strong relationships with journalists across technology, entertainment, lifestyle, and business sectors.
- Proven experience leading a global communications team.
- Experience working with entertainment studios and navigating the global media landscape.
- Multinational expertise with proven ability to lead PR strategies across diverse global markets, leveraging fluency in multiple languages to effectively navigate cultural nuances and build strong, localized brand presence.
- Desired Skills and Characteristics:
- Excellent communication and writing skills.
- Strategic thinker with a proactive and collaborative approach to problem-solving.
- Deep understanding of internal, corporate, and crisis communications.
- Passionate about technology and entertainment, with experience building compelling narratives.
- Ability to influence across the organization and work effectively at all levels.
- Proven success in crafting and communicating cohesive messages that resonate with key audiences.
- Willingness to travel (up to 30%).