Senior Marketing Operations Manager

Overview:

Signifyd is looking for an analytical and detail-oriented Senior Marketing Operations Manager responsible for owning end-to-end functions ranging from System Administration and Strategy/Planning to Campaign Execution.

The right candidate will have had success and experience driving forward marketing campaign strategies, process optimization and automation, and marketing tech stack management. This person should also possess the skillset to administer a full suite of Marketing tools.

In this role, the ideal candidate will refine top-of-funnel processes (campaign execution, lead prioritization/scoring, process documentation, data hygiene, self-serve program development, training, etc.). This person will also maintain key MarTech platforms, including Marketo, 6sense, and Bizible, ensuring these tools are leveraged, maintained, and optimized for our GTM teams. Lastly, we’re looking for someone who can also collaborate within the overall RevOps organization, including our RevTech team, on improving Go-To-Market (GTM) data, tools, systems, and insights.

Key Responsibilities

Strategy & Planning:

• Partner with the global Marketing & Sales team to advance strategic initiatives and Objectives and Key Results (OKRs), including campaign tracking, lead scoring/routing, multi-touch attribution tracking, Account-Based Marketing (ABM) programs, and dynamic account prioritization.
• Work as a strategic consultant and partner to the marketing team to define business challenges/gaps and scope projects to address these.
• Work to future-proof our marketing function by improving working methods, creating efficiency/scale, and challenging the status quo.

Process Rollout, Improvement, & Maintenance:

• Oversee the operational aspects of campaign planning, execution, and measurement. Roll up your sleeves to keep day-to-day tasks and deliverables on track.
• Design and deploy processes that allow the broader Marketing and GTM team to be self-sufficient in creating/managing repeatable and scalable marketing campaigns.
• Collaborate with Marketing, Partnerships, and Sales teams on the development of Intent and Targeting strategies powered by 6sense.
• Develop and document Marketing and RevOps processes and best practices, supporting internal stakeholders with ongoing training and enablement.
• Provide general Marketing and RevOps support (e.g. list imports, data hygiene projects, email and form testing, etc.).

Tools & Systems Management:

• Administer tools and systems changes to facilitate process automation and improvements that enhance GTM efficiency.
• Architect and configure Marketo and other tools to support effective campaign execution/tracking and lead scoring/routing processes to drive pipeline growth.
• Create documentation and enablement collateral on key marketing tools and systems.
• Support vendor management, including renewals/upgrades/downgrades and keeping up-to-date on the latest marketing tools that can be incorporated into existing GTM processes and customer journeys.

Data Management, Reporting, & Analytics:

• Maintain a healthy database by running data hygiene initiatives, automation audits, lead and asset management, etc.
• Minimize “bad data” leads entering Marketo and Salesforce through maintenance of filters and controls (e.g. email checks, data scrubs).
• Perform ad hoc system analysis and troubleshooting to ensure each platform is operating properly and no errors are taking place behind the scenes.
• Handle ad hoc inbound requests and tickets to support the marketing team's GTM strategies.

Required Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 5+ years of experience in Marketing Operations, with 3 years experience administering marketing tools and systems.
• Advanced knowledge of a modern marketing tech stack, including marketing automation (Marketo certification strongly preferred) and Salesforce.
• Experience with Bizible, 6sense, LeanData, etc. is strongly preferred.
• Highly organized project manager who can balance multiple priorities and deadlines, both independently and as part of a team.
• Experience with Project Management tools like Jira or Monday.com is a plus.
• Experience supporting a global marketing team with EMEA and LATAM partners.
• Ability to translate high-level GTM strategies into system and process requirements.
• Team-first mentality with experience working cross-functionally with Marketing, Partnerships, Sales, Finance, and Legal teams.
• Strong verbal and written communication skills.
• Passionate about Marketing/Revenue Operations and staying current with industry trends.
• Thorough understanding of the B2B sales process.

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