Product Manager II (ML & Client CRM)

Our Mission

Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe.”

Our Values

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The User Growth team at Tinder covers all user-facing messaging with our users; we are always looking to polish, refine, and redefine how we communicate those using the app. We work closely with all teams to ensure that their work gets showcased to the right members of Tinder while localizing our messaging in all the countries and languages where the app is available. Our CRM lifecycle series and events are changing how our members interact with each other, and we have front-row seats to help craft that process. Our team has the most number of AB tests and projects being worked on at any time at Tinder, and we try to test often and test smart to grow our understanding of our members. The team knows how to work hard while ensuring that we also focus our energies smartly towards the highest priority tasks and campaigns.

The Product Manager of ML & Client CRM will be at the forefront of driving meaningful user outcomes through a scaled notification program. This role will collaborate with the ML engineering team on ideation and own product requirements for all ML CRM projects, including building a first-in-class CRM Intelligence Center. This role will be critical in establishing the strategy of CRM personalization at Tinder and help to solve complex challenges with both server and client-driven messaging. You will have a direct impact on key business metrics and user outcomes.

This is a hybrid role and requires in-office collaboration two days per week. This position is located in Los Angeles, San Francisco, or Palo Alto, CA.

In this role, you will:

• Collaborate closely with cross-functional stakeholders to identify opportunities, develop hypotheses, and implement new CRM strategies that result in revenue and engagement growth.
• Clearly communicate experiment roadmap, hypotheses, and learnings to peers, manager, and cross-functional stakeholders.
• Own product specification and lead initiative implementation for CRM ML features & Client Notifications.
• Develop a grasp of Tinder’s analytics tools, independently assess campaigns and recommend how to improve it based on quantitative and qualitative data.
• Articulate how your project goals align with broader company and product strategy + make recommendations on how to better achieve those goals in a forward-looking roadmap.
• Effectively integrate stakeholder feedback into ongoing and upcoming initiatives.
• Make strategic and data-based decisions about trade-offs for specific features, balance scope with quality, and communicate to various audiences, from teammates to executives.
• Learn the dynamics of the Tinder ecosystem, understand the psychology of our users, and identify their needs.

About You

• Self-starter: You have a bias towards action and can thrive in a fast-paced, constantly evolving work environment.
• Analytical: You let data win arguments and are comfortable engaging with existing dashboards or pulling your data in SQL.
• Steadfast: You roll up your sleeves and go above and beyond to make things successful.
• Problem solver: You can independently translate high-level goals into practical plans.
• Naturally curious: you dive into any available information and use those learnings to inform your decisions.
• Strong communicator: collaborator who loves to share findings and actionable insights and can be well understood by an audience with different levels of knowledge and seniority.

What You’ll Need

• 2+ years of product management in a fast-growing consumer tech company.
• An understanding of CRM personalization best practices.
• Experience working with ML teams to leverage predictive models to drive user outcomes.
• The ability to think globally to address our global market.
• Experience working on marketing or product for consumer mobile apps, mobile games, or mobile subscription business experience is a bonus.

As a full-time employee, you’ll enjoy:

• Unlimited PTO (with no waiting period), 10 annual Wellness Days.
• Time off to volunteer and charitable donations matching.
• Comprehensive health, vision, and dental coverage.
• 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP).
• 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation.
• Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development.
• Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy.
• Free subscription to Tinder Gold.

$130,000 - $160,000 a year

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in XXX. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

Commitment to Inclusion

At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

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