Marketing Visual Design Lead

Marketing Visual Design Lead

San Francisco or Chicago

At IDEO, we use design to create new products, services, experiences, tangible strategies and creative capabilities.

IDEO’s internal Global Brand & Marketing team is a unique place to be a designer: this work activates IDEO’s science of design with an alchemy of our wide-eyed and wonderful creative people to make futures you can click, feel, taste, test, and believe in. We ask the best questions, approach challenges with curiosity, and leverage IDEO’s 40 years of experience making audacious dreams a reality.

We are in search of a lead Visual Designer who will join their fellow Global Brand & Marketing Team members to help support IDEO’s consulting workforce of designers, futurists and dreamers.

In a Nutshell:

The Marketing Visual Design Lead is directly responsible for the development & execution of our Global Brand team’s visual communications strategy. We are especially excited to meet candidates with a strong startup, creative agency, or B2B professional services background. This role will work closely with the North American Hub Leaders, IDEO North America Partners, Internal Design Teams, Local Hub Business Development teams, external agency hires & fellow Marketing & Brand professionals within IDEO’s infrastructure to produce memorable campaigns that capture the essence of IDEO’s inherently curious visual brand identity. This hire must be within commutable distance of our San Francisco or Chicago Studio Hubs. IDEO proudly supports flexible work.

Once here you will:

• Develop and maintain brand identity systems and design guidelines.
• Create compelling visual content for various platforms, including print, digital, and environmental mediums.
• Lead and manage visual communication and social media marketing strategies.
• Collaborate with multidisciplinary teams to guide project objectives and ensure alignment with team goals.
• Utilize advanced graphic design skills to create logos, icons, symbols, and UI/visual design systems.
• Drive advertising and marketing campaigns, focusing on brand storytelling and strategic possibilities.
• Art direct photo, video, and layout projects, ensuring high-quality visual storytelling.
• Design marketing collateral, including brochures, digital and social ads.
• Assist our business development teams with storytelling materials; decks, event materials, landing page design, email newsletters, etc.

Qualifications / Experience:

• 5-7 years minimum of professional experience in brand communications and visual design related to marketing.
• 1-2 years of project management experience with multidisciplinary teams.
• Experience with digital design tools including Figma, Adobe Photoshop and Illustrator.
• Experience in digital user experience design; lightweight front-end website design, email newsletter layouts, etc.
• Excellent storytelling and engagement knowledge, with expertise in LinkedIn and Instagram.
• Advanced graphic design and branding experience, with a strong sense of layout, color, and typography.
• Proven ability in creating brand identity systems, designing logos, publication design, and art direction.
• Strong self-starter who can initiate and manage projects autonomously.

Nice-to-Haves (Optional):

• Experience with moving image design tools including Adobe After Effects and Premiere.
• Experience with brand reputation monitoring and public relations.
• Experience with verbal brand identity work.
• Knowledge of various publishing platforms, monitoring tools, and digital analytics.
• Experience with HubSpot, Webflow, Slack, Airtable.

Application Requirements and Instructions:

Please consider submitting any relevant examples of work in portfolio/website format.

This application will remain open until August 23rd, 2024. All applications received after the posted deadline will be considered on a rolling basis.

Salary & Benefits

IDEO is committed to paying its employees equitably, regardless of gender identity or race/ethnicity/cultural identity. We support the holistic well-being of our community by providing a thoughtfully designed benefits package.

The salary range for this role is $95,000 – $150,000 USD. This range is influenced by a wide range of factors considered in compensation decisions at IDEO. This includes, but is not limited to: skills, industry knowledge, and experience. Final offers may vary from the amount listed based on geography, candidate experience & expertise, and other factors.

In addition to base compensation, IDEO offers a rich benefits package including the following:

• Health Benefits: Vision, Dental, Healthcare
• Financial Benefits: 401K matching
• Family & Caregiving: Parental Leave, Adoption Assistance, Fertility Assistance, Transgender Medical Assistance, Breastmilk shipment, Back-up/Dependent Care, Pet Insurance
• Other Benefits: Flexible Work, Flexible Time Off, Paid Holidays, Annual Education Stipend

Commitment to Diversity

At IDEO, we are committed to the work of advancing diversity, equity and inclusion within our organization and in the world. Our purpose of having disproportionate, world-changing impact through design is directly connected to our ability to bring many different perspectives to the table. This applies to our candidates, the people we hire, the clients and customers we serve, and the communities we learn from in our research.

As a human-centered organization, we are committed to working with and designing for people of every race, ethnicity, gender identity, sexual orientation, age, socio-economic status, physical ability or attribute, religion, national origin, or political belief. We recognize that this commitment requires ongoing work and sustained attention, as well as adaptation to new insights and best practices. We keep our diversity data public for the sake of accountability and transparency. These commitments will also be part of your journey at IDEO, so please feel free to read more about them here.

#J-18808-Ljbffr