Account director
Red Lorry Yellow Lorry, Boston, MA, United States
Introducing ‘the lorries’ (that’s what everyone calls us!)
Us: We’re an award-winning b2b tech PR and marketing agency with offices in Boston, Austin, L.A., London, Bristol, Paris and Berlin.
Our clients: B2b tech brands. Think established household names, scrappy start-ups and ambitious scale-ups in sectors like enterprise IT, cybersecurity, ecommerce, martech, blockchain, greentech, fintech, spacetech, healthtech and mediatech.
Our culture: We prioritize excellence over ego and are a supportive team who will always have your back.
You’ll join an international team of around 60 PR pros, strategy and creative specialists, and operations/HR experts to look after you.
Role overview
An account director leads an account team to successfully deliver on clients’ goals.
You will manage, plan and take responsibility for client service, program delivery and the client relationships.
The role focuses on developing strategies and activities for clients, overseeing their execution, quality and profitability. You will proactively support the growth of the company, looking for new opportunities with existing and new clients.
Your tasks and responsibilities will include:
- Lead and build your team, manage and motivate them, maintaining excellent quality standards.
- Manage the career development of individual team members, including behaviors and skills.
- Lead high-level presentations and meetings with clients, prospects and stakeholders.
- Drive the strategic planning process and campaign activities against the campaign management templates.
- Lead and develop fully integrated programs – including influencer, media and analyst relations; social media; content marketing – to deliver on clients’ agreed goals.
- Continually monitor the effectiveness and quality of our campaigns against agreed objectives and success measures.
- Develop and manage key relationships with senior client influencers and be accountable for dealing with any issues.
- Give high-level advice to clients on strategic and communications issues, including crisis management and reputation management.
- Manage budgets and team resources to maximize profitability and minimize over-servicing.
- Be the main strategic contributor to new business pitches and manage your team to ensure that new business pitches are well researched and put together.
- Work with the central commercial team on new lead generation campaigns.
- Develop, structure, write and present creative new business proposals and presentations.
Required skills and experience
- Client servicing success in managing and retaining clients long term with integrated PR and marketing programs and evolving / expanding those programs over time to meet clients’ needs.
- Well-rounded operator – good PR, digital, client servicing, strategy, team management skills.
Desired skills and experience
- B2b tech agency focus / in-house experience.
- 6 years+ PR experience.