Portfolio Marketing Manager

Bernstein Management Corporation (BMC)

has been a regional leader in real estate management for more than 70 years. BMC's investment affiliate is a fully discretionary, private real estate fund with assets valued at over $2.0 billion, low leverage and significant capacity to make additional investments. Focusing exclusively on the Washington D.C. metropolitan area, the portfolio currently includes 80+ properties representing over 5,800 residential units and 3.4 million square feet of commercial space including office, retail and industrial assets. BMC's team of over 230 industry experts manage the portfolio with a hands-on, vertically integrated approach. The

Portfolio Marketing Manager

is responsible for implementing, tracking and reporting on the property marketing strategy for an assigned portfolio of properties located throughout Washington DC, Maryland and Virginia. The Portfolio Marketing Manager's primary duties will include development and management of digital and traditional marketing touchpoints, prospect and resident engagement and property social media. We have a hybrid work model with the expectation of 4 days minimum in the DC corporate office and/or BMC properties as needed to collaborate, innovate, and celebrate. Responsibilities

Serve as primary marketing point of contact for a specific portfolio of residential properties focused on implementing initiatives to drive occupancy, encourage brand consistency and enhance the onsite experience for residents and prospects. Provide monthly reporting and data-based recommendations on marketing efforts including prospect engagement, email marketing, events, ILS listings and PPC campaigns. Visit residential communities routinely and maintain communication with property teams regarding marketing strategy, property-specific KPIs and strategic coaching to sales representatives to enhance the prospect experience. Ensure leasing specials for assigned portfolio are up-to-date and incorporated throughout property websites, ILS listings and social media promotions. Regularly review prospect communications including emails and phone calls in Yardi CRM, and provide constructive feedback to onsite teams for improvement. Utilize Rent Café to ensure property websites within assigned portfolio are fully optimized, updated and accurate. Maintain Google Business Profiles for assigned portfolio of properties, ensuring profiles include the latest information and are optimized for user experience. Lead social media strategy for assigned residential properties including content collection and creation, and promotions calendar for social media channels including but not limited to Facebook and Instagram. Assist with template based graphic design needs including updating photography, floor plans, signage, event flyers and brochures using Canva. Support resident and prospect event programming by cultivating resources, developing ideas and providing promotional materials to residential teams. Support ongoing efforts to research, test and incorporate new marketing products and tools as needed. Act as marketing point of contact for marketing tool(s) used portfolio-wide, as assigned by supervisor. Support onboarding of new property acquisitions throughout portfolio. Provide occasional support for marketing events including open house events, exhibitions and trade shows. Act as a brand champion to maintain brand integrity and consistency in all company materials and marketing campaigns. Develop and maintain strong working relationships with key partners including but not limited to property teams, vendors and other BMC departments. Provides marketing budget recommendations for acquisitions and supports annual budgeting efforts for portfolio. Other functions and special projects as assigned by supervisor. Knowledge, Skills, and Abilities

Proficient in software including Yardi Rent Café, Yardi MarketingIQ, Yardi CRM, Canva, MailChimp, Microsoft Office Suite. Detail-oriented. Strong time management and organizational skills. Ability to train and persuade others regarding new technology and business processes. Ability to work in a fast-paced, multi-entity environment. Ability to multi-task and follow through. Ability to work under pressure. Ability to communicate effectively. Ability to work effectively as a team contributor on applicable assignments. Ability to respond to others' needs in a timely and courteous manner. Required Education and Experience

Bachelor's degree in Marketing, Design, Communications or related field. Three to five years related work or internship experience. Proven success in launching marketing campaigns from start to finish including demonstration of ROI. Preferences

Proficient in software including Yardi Rent Café, Yardi MarketingIQ, Yardi CRM, Canva, MailChimp, WordPress, Microsoft Office Suite. BMC's People First Commitment

At BMC, we know that work/life balance is not just important, it's necessary. As a member of our team, your experience will be valued, and your hard work will be rewarded with a generous benefits package including paid time off, medical plan options, 401K match with immediate vesting, rent discount at BMC properties, paid volunteer leave, gym membership contributions, and company-wide social outings. The market-based pay range for this role is $95,000-$105,000 annually (plus additional bonus incentives). The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant. For a summary of BMC's employment benefit offerings, please click

here. Bernstein Management Corporation is an Equal Opportunity Employer, making decisions without discrimination on the basis of race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, genetic information or any other protected class, in accordance with applicable law.

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