Sprudge
National Account Manager Equator Coffees
Sprudge, San Anselmo, California, us, 94979
POSITION: National Account Manager
CLASSIFICATION: Exempt
REPORTS TO: Director of Wholesale
COMPENSATION: $90,000.00-$100,000.00
About Equator
In 1995, Equator Founders Helen Russell and Brooke McDonnell began their values-driven path, roasting coffee in a Marin County, CA garage. Possessing an obsessive commitment to green coffee sourcing and unparalleled roasting expertise, Helen and Brooke have committed over 29 years to sustainable and fair trade coffee practices all in the name of creating a remarkable coffee experience for consumers. Today, Equator Coffees is a retail and wholesale coffee roaster and coffee farm owner with twelve retail cafes throughout California—from Marin County to San Francisco to Oakland to Los Angeles and beyond. Throughout the years, Equator Coffees has spearheaded industry-leading sourcing and roasting practices, and has forged progressive partnerships with Michelin-starred chefs, specialty grocers, tech campuses, and more. Women-owned, LGBTQ-founded, and an early adopter of Fair Trade certification, Equator Coffees is the first California coffee roaster to achieve B Corp Certification.
Position Summary
The National Account Manager is a key leader within the Wholesale Team, responsible for driving growth and maintaining excellence across Equator Coffees’ wholesale partnerships. This role supports new business development, key account management, cross-functional collaboration, and innovation while aligning partner coffee programs with Equator’s vision and quality standards. The position spans multiple channels, including cafes, Michelin-star restaurants, business and industry, healthcare, higher education, hospitality, and travel. Success in this role requires a passion for coffee, a commitment to quality, and a dedication to growing the company’s impact.
ESSENTIAL RESPONSIBILITIES
Support Key Existing Business
Deliver coffee education and training to partners, ensuring consistency with Specialty Coffee Association (SCA) standards.
Conduct site inspections, equipment calibration, and performance reviews to maintain quality and brand representation.
Train partners in cleaning, maintenance, and operational best practices for coffee equipment.
Evaluate and identify opportunities for growth within existing partnerships.
Lead regular business reviews with partners to assess performance and drive improvements.
New Business Development
Onboard new wholesale accounts through proactive engagement with inquiries and referrals.
Identify and pursue growth opportunities within existing partner portfolios (e.g., additional venues, new locations).
Establish strategic partnerships with a focus on multi-location and national-scale opportunities across channels including Higher Education, Business & Industry, Hospitality, and Food Service.
Develop and present customized proposals, including equipment recommendations and bar flow.
Cross-Functional Collaboration
Partner with internal teams, including Roastery, Production, Finance, Customer Service, and Marketing, to meet partner needs, ie Roastery Tours, Brand Immersions, and Customized Menu Planning.
Provide critical support to the Service Department to ensure seamless operations for wholesale partners.
Collaborate with the Marketing team to develop and execute campaigns, social media initiatives, and promotional events that enhance partner engagement and drive visibility for both Equator and its wholesale partners.
Innovation and Industry Leadership
Represent Equator at regional and national coffee industry events.
Build and maintain relationships with equipment manufacturers, industry leaders, and innovation partners.
Monitor trends and shifts within target sectors to keep Equator ahead of industry developments.
Qualifications and Requirements
Education: Bachelor’s degree in business, marketing, or a related field (preferred but not required).
5+ years of experience in barista training, coffee program management, or related roles.
3+ years in wholesale support, field sales, or account management.
Strong knowledge of coffee equipment, including troubleshooting and maintenance.
Excellent written and verbal communication skills.
High self-motivation and strong initiative for independent work.
Proficiency in Microsoft Office and CRM platforms.
Valid California Driver’s License with a clean driving record and reliable personal vehicle.
Willingness to travel nationally up to 50%.
A genuine passion for coffee and coffee preparation is essential.
Work Environment and Physical Requirements
Primarily remote with periodic visits to Equator’s Roastery and Headquarters for team meetings and events.
Flexible schedule for travel to support onboarding and account management.
Work environments include but are not limited to cafes, restaurants, offices, and Equator facilities.
Ability to train and demonstrate coffee equipment calibration and beverage preparation.
Frequent setup and teardown of coffee stations during visits or events.
Ability to present to groups, representing Equator with professionalism and expertise.
Regular lifting of up to 50 pounds and physical movement (stooping, kneeling, crouching, etc.).
Position Type and Hours
Full-time position, Monday through Friday (9:00 AM – 5:00 PM).
Occasional early morning, evening, or weekend work as needed.
Travel
Up to 50% travel, including driving and flights, to support partners nationwide.
Compensation
Available to all employees
Competitive wage Commuter Benefits – pre-tax parking and transit Employee Assistance Program (EAP) – Physical and mental health, financial and legal coaching available at no cost to the employee Free mental health app subscription Employee discount on merchandise, coffee gear, and at Equator cafes Continuing coffee education classes Free coffee Paid Time Off for voting on Election Day
After 60 days as an employee at Equator
Healthcare Benefits (for full-time employees working over 30 hours per week)
100% employer-covered premium medical insurance Voluntary Insurance Plans – dental, vision, long-term disability, and supplementary life insurance Employer covered life insurance premium Flexible Spending Account (FSA) – healthcare and daily dependent care
After 90 days as an employee at Equator
Holiday Pay after 90 days of employment. Eight Equator-observed holidays per year (including Martin Luther King Jr. Day and Juneteenth) Paid Time Off with tenured increases for full-time employees 1 paid volunteer day per year
After six months as an employee at Equator
401K with up to a 4% company match
Compensation will be commensurate with experience. This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. Job responsibilities can change according to the operational needs of the business. The order in which duties and responsibilities are listed is not significant. Equator Coffees is an equal-opportunity employer. All aspects of employment including the decision to hire, promote, and discharge will be based on competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability or any other applicable legally protected characteristics.
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Competitive wage Commuter Benefits – pre-tax parking and transit Employee Assistance Program (EAP) – Physical and mental health, financial and legal coaching available at no cost to the employee Free mental health app subscription Employee discount on merchandise, coffee gear, and at Equator cafes Continuing coffee education classes Free coffee Paid Time Off for voting on Election Day
After 60 days as an employee at Equator
Healthcare Benefits (for full-time employees working over 30 hours per week)
100% employer-covered premium medical insurance Voluntary Insurance Plans – dental, vision, long-term disability, and supplementary life insurance Employer covered life insurance premium Flexible Spending Account (FSA) – healthcare and daily dependent care
After 90 days as an employee at Equator
Holiday Pay after 90 days of employment. Eight Equator-observed holidays per year (including Martin Luther King Jr. Day and Juneteenth) Paid Time Off with tenured increases for full-time employees 1 paid volunteer day per year
After six months as an employee at Equator
401K with up to a 4% company match
Compensation will be commensurate with experience. This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. Job responsibilities can change according to the operational needs of the business. The order in which duties and responsibilities are listed is not significant. Equator Coffees is an equal-opportunity employer. All aspects of employment including the decision to hire, promote, and discharge will be based on competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability or any other applicable legally protected characteristics.
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