Midmark Corporation
Digital Marketing and Analytics Manager
Midmark Corporation, Versailles, Ohio, United States, 45380
Job Description
JOB SUMMARY:
This role will lead digital marketing strategies, specialized analytics, performance reporting, eCommerce, and manage digital activities within the digital marketing team. They will drive insights and innovations that enhance marketing capabilities and customer experiences through effective systems, processes, and tools.
ESSENTIAL/PRIMARY DUTIES: Clearly and concisely measures and communicates eCommerce and digital marketing strategies, insights, and recommendations to stakeholders and marketing teams that enhance capabilities and meets internal and external customers' needs. Works with Senior Digital Marketing Manager, downstream marketing teams, and cross-functional teams to enhance marketing communications plans across owned and social channels, such as conducting email audits, SEO audits, CRM/email reporting, website analytics, web testing and designing plans to improve brand communications and eCommerce activity. Develops, manages, and continually refines strategies for digital initiatives, including ROI analysis for campaigns (SEO, SEM, and email) and strategic tagging deployment for analytics, paid media, and third-party applications. Leverages AI-powered design tools to enhance creative workflows and produce high-quality, innovative content efficiently. Utilizes machine learning algorithms to automate repetitive tasks. Drives data-driven decision-making by formulating hypotheses, designing tests, analyzing results, and presenting actionable insights to stakeholders. Collaborates with cross-functional teams to improve digital processes, maximize data collection, and enhance the consumer journey by generating insights from digital and eCommerce touchpoints. Leads the strategy and execution of eCommerce optimization initiatives, including targeted conversions, site performance improvements, and A/B testing. Manages and optimizes SEM campaigns, covering budgets, copy, keyword refinement, performance, automation, and scheduling to maximize impact. Trains stakeholders on digital insights, reporting tools, and processes, ensuring alignment and capability-building across the organization. Recommends, develops, and continually evaluates campaigns aligned with business unit strategies while supporting lead generation, lead scoring, and nurturing strategies. SECONDARY DUTIES:
N/A EDUCATION and/or EXPERIENCE:
Bachelor's degree in business, marketing, statistics or a related field and 6+ years of experience, or equivalent combination of education and experience.Experience in digital marketing and/or social media analytics (e.g., report generation, marketing campaign analysis, web analytics, AB testing, email performance, social media measurement, content testing, etc.). Google certification is preferred.
Midmark will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.
COMPETENCY and/or SKILL:
Strong experience in data analysis and comfort working with a wide range of data sources and data systems to analyze business performance and generate insightful reports Strong experience using Excel to manipulate data, create reports and model business performance. Strong experience in creation and presentation of persuasive PowerPoint decks. Experience using social listening platforms or social media measurement tools to generate insights and recommendations is preferred Advanced proficiency using Google Analytics to evaluate website performance and derive actionable insights Experience achieving proficiency in a range of analytics tools and data platforms used to manipulate and extract data (e.g., Google Analytics, Google Tag Manager, Salesforce tools, Commerce, Experience Cloud, and Marketing Cloud, Eloqua, etc.) Knowledge of coding languages or developer tools, such as SQL, SAS, etc. are plus Knowledge of statistical modeling techniques, media mix, segmentation, research, lifetime value, ROI is a plus Solid communication skills and ability to communicate data-driven findings to mid- and senior-level managers Strong interpersonal skills and ability to network and work successfully with a wide range of stakeholders and cross-functional teams Ability to self-manage multiple projects simultaneously, while meeting all customer deadlines Passion to self-educate and keep up to date on the latest marketing analytics trends Solid decision making skills; ability to systematically examine options; identify limits, outcomes, and risks to be considered; assign weights to each possible alternative; and then select the option that best meets the desired goals and standards Ability to create a compelling and inspirational vision based on visualizing the future Financial acumen SUPERVISORY RESPONSIBILITIES:
Provides leadership, coaching, and/or mentoring to a subordinate group.
JOB SUMMARY:
This role will lead digital marketing strategies, specialized analytics, performance reporting, eCommerce, and manage digital activities within the digital marketing team. They will drive insights and innovations that enhance marketing capabilities and customer experiences through effective systems, processes, and tools.
ESSENTIAL/PRIMARY DUTIES: Clearly and concisely measures and communicates eCommerce and digital marketing strategies, insights, and recommendations to stakeholders and marketing teams that enhance capabilities and meets internal and external customers' needs. Works with Senior Digital Marketing Manager, downstream marketing teams, and cross-functional teams to enhance marketing communications plans across owned and social channels, such as conducting email audits, SEO audits, CRM/email reporting, website analytics, web testing and designing plans to improve brand communications and eCommerce activity. Develops, manages, and continually refines strategies for digital initiatives, including ROI analysis for campaigns (SEO, SEM, and email) and strategic tagging deployment for analytics, paid media, and third-party applications. Leverages AI-powered design tools to enhance creative workflows and produce high-quality, innovative content efficiently. Utilizes machine learning algorithms to automate repetitive tasks. Drives data-driven decision-making by formulating hypotheses, designing tests, analyzing results, and presenting actionable insights to stakeholders. Collaborates with cross-functional teams to improve digital processes, maximize data collection, and enhance the consumer journey by generating insights from digital and eCommerce touchpoints. Leads the strategy and execution of eCommerce optimization initiatives, including targeted conversions, site performance improvements, and A/B testing. Manages and optimizes SEM campaigns, covering budgets, copy, keyword refinement, performance, automation, and scheduling to maximize impact. Trains stakeholders on digital insights, reporting tools, and processes, ensuring alignment and capability-building across the organization. Recommends, develops, and continually evaluates campaigns aligned with business unit strategies while supporting lead generation, lead scoring, and nurturing strategies. SECONDARY DUTIES:
N/A EDUCATION and/or EXPERIENCE:
Bachelor's degree in business, marketing, statistics or a related field and 6+ years of experience, or equivalent combination of education and experience.Experience in digital marketing and/or social media analytics (e.g., report generation, marketing campaign analysis, web analytics, AB testing, email performance, social media measurement, content testing, etc.). Google certification is preferred.
Midmark will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.
COMPETENCY and/or SKILL:
Strong experience in data analysis and comfort working with a wide range of data sources and data systems to analyze business performance and generate insightful reports Strong experience using Excel to manipulate data, create reports and model business performance. Strong experience in creation and presentation of persuasive PowerPoint decks. Experience using social listening platforms or social media measurement tools to generate insights and recommendations is preferred Advanced proficiency using Google Analytics to evaluate website performance and derive actionable insights Experience achieving proficiency in a range of analytics tools and data platforms used to manipulate and extract data (e.g., Google Analytics, Google Tag Manager, Salesforce tools, Commerce, Experience Cloud, and Marketing Cloud, Eloqua, etc.) Knowledge of coding languages or developer tools, such as SQL, SAS, etc. are plus Knowledge of statistical modeling techniques, media mix, segmentation, research, lifetime value, ROI is a plus Solid communication skills and ability to communicate data-driven findings to mid- and senior-level managers Strong interpersonal skills and ability to network and work successfully with a wide range of stakeholders and cross-functional teams Ability to self-manage multiple projects simultaneously, while meeting all customer deadlines Passion to self-educate and keep up to date on the latest marketing analytics trends Solid decision making skills; ability to systematically examine options; identify limits, outcomes, and risks to be considered; assign weights to each possible alternative; and then select the option that best meets the desired goals and standards Ability to create a compelling and inspirational vision based on visualizing the future Financial acumen SUPERVISORY RESPONSIBILITIES:
Provides leadership, coaching, and/or mentoring to a subordinate group.