Marketing Communications Specialist

Job Description The Marketing Communications Specialist for the Coil Division of Sherwin-Williams Performance Coatings Group will be the central point of execution for demand generation and sales enablement for the Coil and Extrusion businesses. The right candidate for this role must be a quick learner and self-starter who would thrive in a fast-paced environment in a role that is central to the Coil Division and interfaces with all levels of the organization. Responsibilities Marketing Communications Campaign Execution (New product launches, segment demand gen campaigns, promotions, events) Manage and execute marketing communications initiatives including webinars, trade shows, advertising campaigns, annual sales meeting, collateral printing, digital media, association memberships, etc. Serve as a key member of divisional marketing team, interfacing daily with Product Management, Segment Marketing, and Sales. Measure campaign effectiveness and report to leadership and to peers in formal debrief sessions. Point person for new product launch meetings with Product and Segment management. Coordinate creation and distribution of internal and external new product launch announcements. Management of demo videos, color merchandising materials, and other promotional/sales support pieces and internal communications as needed. Public Relations and Thought Leadership Support Marketing Communications Manager and coordinate with Creative Services and outside firms to write press releases. Support and coordinate press release process. Collaborate with Digital Marketing team to ensure coordination of web site with external announcements. Coordinate syndication of thought leadership content across owned, earned, and paid media venues. Work closely with Segment Marketing and Sales organization to drive awareness and utilization of content, as well as ideation for new content (case studies, white papers, videos, etc). Events Support the Coil national sales meeting as core team member. Programming and logistical support for customer meetings held throughout the year Manage event calendar for the Coil Division and communicate with leadership, sales, and marketing teams. Support Marketing Communications Manager with onsite booth leadership and project management booths at trade shows, as well as other trade events to be defined by divisional marketing teams and priorities throughout the year. Leadership of pre-show and post-show trade event follow-ups, coordinating with digital, CRM, and sales teams to ensure leads are followed up on in accordance with SLA. Digital Communications Draft content and support the development of editorial calendars for the Coil social media accounts. Collaborate with regional teams in EMEAI, LATAM, and APAC on content sharing. Develop and publish content for the Coil Division websites and serve as core team member on the ongoing development of the Coil Division websites globally. Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships. Qualifications FORMAL EDUCATION: Required: Bachelor's Degree KNOWLEDGE & EXPERIENCE: Required: 3-5 years of marketing communications experience. Demand generation experience. Digital marketing experience. Highly organized and capable of managing multiple projects simultaneously Excellent writing skills Preferred: Self-starter with ability to work independently and communicate effectively with all levels of the organization. Familiarity with Adobe Experience Manager, Hootsuite, Marketo, Microsoft Office suite, Brandlive, Salesforce.com, MindTickle TECHNICAL/SKILL REQUIREMENTS: Required: Excellent verbal and written communication skills required About Us Here, we believe there's not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there's a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. Sherwin-Williams values the unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans. We'll give you the space to share your strengths and we want you show us what you can do. You can innovate, grow and discover in a place where you can thrive and Let Your Colors Show At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute-it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on "Candidates" to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee. Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable. Sherwin-Williams is proud to be an Equal Employment Opportunity/Affirmative Action employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract. As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans. Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.