Brand Manager (Remote) Job at NOGIN COMMERCE LLC in New York
NOGIN COMMERCE LLC, New York, NY, US
Job Description
WHO WE ARE
Nogin is a technology company that specializes in one-stop end-to-end customized eCommerce solutions in the retail space. Our variety of services include site development, creative services, online marketing, customer service, fulfillment among other services that ensure our client’s online success.
THE ROLE
The Brand Manager drives the day-to-day eCommerce business. This includes but is not limited to coordinating cross-functional teams and projects, planning and delivering the monthly campaigns, product launches, driving site functionality improvements and leads weekly/monthly/quarterly client meetings. Bringing along key stakeholders within the organization, client base, product vendors and third-party partners is fundamental to the Brand Manager executing a robust digital strategy. Brand Managers are highly analytical, thoughtful and strategic using data to recommend best practices on site. The Brand Manager is the conductor, orchestrating the digital marketing lead, the buyer/planner, eCommerce coordinators and extended team to drive site traffic and conversion.
WHAT YOU’LL DO
Execute best practices on site:
Perform site audits to ensure general site health and optimal customer journey.
Drive site updates and new functionality to improve KPIs (AOV, CVR, UPT)
Define and execute merchandising strategies aligned with brand guidelines and revenue targets
Assure all collections and pages have a relevant page title, on-page copy, and meta descriptions
Monitor checkout flow ensuring a seamless experience for shoppers
Driving homepage and navigation updates to align with current product mix and brand messaging
Execute strategies to hit KPIs and grow eCommerce traffic:
Own campaign and promotional calendar, adjusting as needed to accommodate product launches, supply chain and market conditions.
Have a high-level understanding of digital marketing, collaborating with the marketing manager to identify and explore growth opportunities
Analyze product performance, sell-through velocity to plan to inform product replenishment
Analyze site KPI’s to understand the performance increases and decreases.
Understand previous period performance and market conditions to recommend strategies that consistently exceed client objectives
Client communication:
Lead client meetings (weekly, biweekly, monthly), prepare meeting decks
Key point person on day-to-day execution
Works closely with the Digital Director, Digital Marketing Manager, eCommerce Coordinator, Logistics Team, Customer Service Team, Dev Team, Creative Team and Content & Catalog teams
Leads and manages the eCommerce Coordinator
WHO ARE YOU?
Detail-oriented
A Dot Connector, able to learn quickly
Flexible in a fast-paced environment
Effective Time Manager
Independent Thinker
Thoughtful and Mature
Passionate and Committed
Highly Communicative and Collaborative
Analytical and Intellectually Curious
Extremely organized, able to prioritize projects based on shifting business needs
WHAT YOU NEED TO SUCCEED
3-5 years’ experience within a digital retail environment
Demonstrated understanding of retail and eCommerce best practices
Strong written and verbal presentation skills, inspires confidence and trust at all professional levels
Working knowledge of eCommerce marketing, including best practices in email, social media, affiliate marketing, display, PPC and SEO
Knowledge of Project Management and how to effectively drive projects to completion
Proficient in web analytics tools (i.e. Omniture, GA, CoreMetrics) and MS Office Suite
System knowledge in an e-commerce platform, ideally Shopify
Working knowledge of project management tools – Confluence, Jira
Bachelor’s degree in Business, Computer Science, Economics or related field preferred
WHAT WE OFFER
Health/Benefits: Full suite of benefits including Medical, Dental, Visual, Life, Paid Vacation, and 401(k).
Training: Excellent opportunities for ongoing education on the latest tools, best practices, and technologies.
Work/Life Balance: We promote a healthy work/life balance and have created a flexible work environment to accommodate people’s needs.
Nogin is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
*While we encourage you to explore the job opportunities at Nogin, we also urge you to be cautious and wary of recruitment scams.