VP, Product-Led Growth Marketing

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Marketing & Communications About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place. We are seeking a visionary and results-oriented Vice President of Product-Led Growth Marketing for Salesforce. This leader will drive the development and execution of our PLG engine to increase customer acquisition, product adoption, and user growth. With a proven track record of accelerating growth, the VP will bring their hands-on expertise in market analysis, user experience, growth hacking, and data analytics to accelerate new customer logos and incremental revenue. They will manage a team of direct reports while working closely with cross-functional teams through growth squads to optimize the user experience, identify growth opportunities, and boost customer lifetime value. Responsibilities:

Develop and execute a comprehensive strategy leveraging Salesforce Starter and Pro product value proposition as a key growth driver, to increase customer acquisition, optimize cost per acquisition, enhance web conversions, increase trial, purchases and customer lifetime value. Build a robust and scalable PLG engine to drive customer acquisition, activation, and retention by optimizing the user experience through a customer first, data driven approach. Influence and collaborate with product management, engineering, sales, and marketing teams to ensure alignment on shared objectives. Drive customer acquisition through product-led strategies including free trials, freemium models, and self service sign ups. Collaborate with product teams to optimize the product experience for growth, including onboarding, in product experience, education and personalized recommendations. Drive experimentation and optimization across all stages of the user journey to improve growth funnel including usage, adoption and increased customer lifetime value. Define and track metrics to evaluate the effectiveness of PLG initiatives and drive continuous improvement. Regularly analyze and refine marketing expenses to improve cost per click, ensuring budget efficiency and ROI. Stay current with the latest trends in self-service, product-led growth, and digital marketing to inform strategy development. Lead a team of high performing marketers, championing a culture of experimentation and data-driven decision-making. Qualifications:

Proven track record of success in driving product-led growth for a SaaS or technology company, with at least 7 years of experience in a leadership role. Deep understanding of product management principles, lifecycle management, user experience design, and growth marketing strategies. Strong analytical skills and experience using data to drive decision-making and optimize performance. Excellent leadership and communication skills, with the ability to inspire and motivate direct and cross-functional teams. Experience managing a high-performing PLG team, including hiring, training, and performance management. Strategic mindset with the ability to think creatively and identify innovative growth opportunities. Demonstrated ability to work effectively in a fast-paced, dynamic environment and drive results under tight deadlines. Strong business acumen and understanding of key metrics and drivers of success in a SaaS business model.

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