Vice President, Data Architecture

Company Description Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them. Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers. With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines. Overview The Data Architecture team is at the core of what we do at Spark Foundry. This team of data and marketing technology specialists have deep expertise in the ever-changing universe of ad technology, data management, data-driven marketing, and enable a data-first strategy throughout our planning and buying process. The Vice President will be integral in driving ad/mar tech and data integration conversations and strategies on behalf of our clients and then implementing these strategies with the Strategy, Activation, and Operations teams as well as clients themselves. The Vice President will be an expert in the data landscape and will consult with internal teams and clients on partner/vendor selection, data onboarding, platform integrations, audience activation and testing framework, and audience reporting/insights. This highly motivated, detail-oriented individual will work with both the client and internal stakeholders to educate them on the myriad uses of data, and to drive innovation in the use of data and technology for the client, think things like clean rooms, CDPs, advanced audience strategies, full-funnel measurement, etc. They will also generate insights and audience profiles to align with strategic planning and will work with third-party data vendors and publishers to maximize the data opportunity for the client and go beyond what is currently available. The successful candidate will have a fully-rounded knowledge of the digital advertising and data landscape and a passion for working with marketers and clients to drive advertising value. Responsibilities Provide thought leadership by challenging current way of operating to deliver best in class approaches Be an in-house expert on how data and data-driven media activation can drive business and improve ROI for clients Guide and drive use of audience data to impact media strategies for clients based on overall objectives Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations) Identify organic growth opportunities and craft meaningful proposals for clients to maximize their data strategy as it relates to ad spend Actively participate in industry learning. Regularly meet with Publicis Center of Excellence stakeholders and vendors to ensure Spark POVs and materials are up to date and translate these materials into meaningful client-facing materials to support their learning Develop personalization strategy across all channels and customers, prospects on mobile, desktop, client website, CRM, etc. Own relationship with the Identity Resolution platforms, CDPs, or other AdTech solutions and project manage the deployment and activation of data technology solutions Partner with internal Programmatic and media investment arms to support campaign activation as well as advanced data use cases Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency). Share knowledge with client and internal teams regarding audience insights and results to impact business needs Partner with Data Architecture and Analytics leadership to create new product offerings and thought leadership to drive our clients’ business Be seen as a thought leader with the client, at Spark and across the industry Qualifications 5+ years managing a matrixed team 8+ years of experience in digital media and ad technology Excellent oral, written and client presentation skills In-depth technical knowledge of ad and marketing technology, including ad servers, dynamic creative, streaming video, ad verification, customer data platforms, identity resolution solutions, DSPs, etc. and the ability to translate these complex technical concepts to non-technical stakeholders Deep experience in the use of audience data to impact business outcomes through effective media strategies and activations Strong project management skills Expert level knowledge of digital media planning, execution and measurement processes Previous agency-side experience preferred Experience successfully managing multiple clients and/or brands across a variety of third-party marketing measurement technologies and platforms. Demonstrated ability to quickly adapting to new ad measurement and technology platforms, from high-level understanding through implementation (DSP, Ad Servers, Mobile web and in-app tracking deployment experience necessary) and to train team members quickly and effectively on these same topics. Ability to navigate a complex, matrixed organization and quickly build relationships to maximize client experience and agency offerings Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $159,500 - $250,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/09/2024.