Senior Social Strategist

TITLE: Senior Social Strategist

DEPARTMENT: Consumer Engagement Group

REPORTS TO: Social Media Director

TRAVEL: 10-20%

FLSA STATUS: Exempt

SUPERVISORY RESPONSIBILITIES: Yes

Senior Social Strategists are responsible for developing and leading the activation of a brand(s) social media strategy and day-to-day decision making.

The Senior Social Strategist is a very dynamic role that demonstrates mastery of the fundamentals of social media including strategy, channel and content plans, community management, influencer strategy, paid social and measurement frameworks. The role requires a passion for social media and the ability to leverage that deep understanding into effective social-first content and experiences for our clients.

This role is a collaboration champion, working closely and productively with disciplines and key stakeholders across brand strategy, comms strategy, creative, account leadership, external agencies, etc. in the pursuit of First & Only solutions.

Position Specific Responsibilities/Duties

• Develop holistic social media strategies including audience definition, channel plan, content framework, social voice, and measurement plans
• Develop social activation briefs and deliver to creative teams
• Partner and collaborate with creative teams to translate an idea into social-first application within budget parameters
• Collaborate with paid social team on both campaign and evergreen strategies
• Lead and manage brand influencer program (in collaboration with paid media team)
• Oversee the development of communication guidelines and social voice
• Oversee content/editorial calendar development
• Identify opportunities to proactively engage with relevant industry influencers and events on social
• Provide ongoing thought-leadership, strategic guidance and industry best practices to both clients and internal agency teams
• Leverage a variety of social tools and data (social media management platforms, social listening, influencer, etc.) to inform and optimize strategy and content approach
• Develop and/or oversee POVs on a range of social topics, as needed
• Monitor trends and updates in social media ecosystem and synthesize into clear brand implications and opportunities
• Actively participate in the growth and development of Social Strategists and Social Media Managers
• Collaborate with analyst to inform monthly dashboard and ad hoc reporting to drive continuous optimization
• Identify opportunities to fuel an ongoing learning agenda

Minimum Qualifications

• Fluent across a variety of social channels as an active and passionate participant
• Demonstrate a strong attention to detail ensuring that all creative content follows social best practices and brand guidelines
• Familiarity with social media analytics, insights and reporting
• Excellent writing, communication and presentation skills
• Demonstrated ability to manage client and internal relationships

Preferred Qualifications

• Prefer 5+ years of experience
• Experience with large national brands a plus
• Deep understanding and participation in emerging platforms (i.e. TikTok).
• Working knowledge of Social Media Management software and monitoring/listening tools a plus
• Technical understanding and ability to pick up new tools quickly
• Working or applied knowledge of paid social strategies/tactics
• Routinely takes initiative to improve process/workflow/methodologies

Key Characteristics for Success

• Community: You are effective in managing internal relationships across a wide variety of disciplines
• Restlessness: You are never satisfied with the status quo. You have a relentless desire to learn new things and apply them in your day-to-day work
• Curiosity: Naturally curious about the social landscape, new and developing channels, features, and creative techniques to explore, test and implement.
• Freedom & Responsibility: You self-manage your own time according to deadlines and are proactive in managing expectations of your team