Sr. Marketing Data Scientist, AWS Marketplace Demand Generation & Lifecycle Enga

Description In this role, you will develop data-driven solutions to optimize our marketing efforts across messaging, channels, and features. You will collaborate with stakeholders in marketing, product, engineering, and sales to enhance customer engagement relevance, predict customer needs, and measure marketing impact. You will institute analytical rigor across marketing and co-sell initiatives and in doing so help scale and optimize our impact for buyers and partners. Key job responsibilities Multi-Touch Attribution (MTA) & Market Mix Modeling (MMM): Develop and maintain sophisticated attribution models to accurately measure the impact of marketing channels and optimize cross-channel marketing strategies. Marketing Impact Measurement: Apply causal inference techniques such as double robust regression, propensity score matching, and other econometric models to quantify the true impact of marketing initiatives. Customer Lifetime Value (CLV) Prediction: Create predictive models to estimate CLV and inform strategies for customer acquisition, retention, and upsell opportunities. A/B Testing & Experimentation: Partner with marketing teams to design, execute, and analyze A/B tests and controlled experiments that optimize campaigns and marketing efforts. Customer Segmentation & Personalization: Design and implement data-driven segmentation strategies to identify customer personas and personalize marketing communications at scale. Conversion Optimization: Build models to prioritize high-quality leads for sales teams, improving sales efficiency and conversion rates. Transform Data into Insights: Analyze complex data sets and transform them into actionable insights that inform marketing strategy and drive business results. Analyze Buyers Journeys: Build measurement and analysis strategies to understand buyers journeys across a marketplace of solutions to provide recommendations on how to better meet customer needs and enhance our customer's experience. Campaign Optimization: Build predictive models to improve campaign targeting, segmentation, and budget allocation, maximizing efficiency and conversion rates. Inform, Educate and Enable: Be able to present and communicate findings to senior leaders as strategy insight. Deliver and maintain training and resource materials, highlighting best practices and opportunities for efficiency. About the team AWS Marketplace enables enterprises and startups to optimize how they discover, migrate, procure, and deploy trusted third-party software, data, and professional services as they migrate to and build in the cloud. The AWS Marketplace Marketing team exists to support this growth with global go-to-market (GTM) strategies and programs intended to accelerate discovery and adoption of AWS Marketplace-listed solutions. About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasnt followed a traditional path, or includes alternative experiences, dont let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, theres nothing we cant achieve in the cloud. Basic Qualifications - Bachelors degree with emphasis in business/marketing or Data Science, Statistics, Computer Science, Mathematics - 5+ years experience in a Marketing Analytics/Business Intelligence role, ideally in a B2B, SaaS and/or marketplace business environment - Exposure to B2B marketing funnel, Marketing KPIs such as conversion rates, Cost per lead, cost of customer acquisition, and Marketing attribution and ROI. - Proficiency in programming languages such as Python or R, with experience in data manipulation and analysis libraries (e.g., pandas, NumPy, scikit-learn). Preferred Qualifications - Masters in Data Science, Statistics, Computer Science, Mathematics, or a related field with minimum 2 years of relevant work experience - Experience or certifications with Salesforce, Marketo , Eloqua, or HubSpot; Web Metrics certification (like Adobe or Google Analytics) - Prior experience working with either ISV B2B Marketing, or Marketplace business models - Experience with machine learning frameworks and libraries (e.g., TensorFlow, PyTorch, Keras) and familiarity with deep learning techniques. - Strong understanding of statistical analysis and modeling techniques, including regression, clustering, and causal inference. - Experience with building and maintaining data pipelines using tools such as Apache Spark, SQL, or ETL processes. - Familiarity with cloud platforms (e.g., AWS, Google Cloud, Azure) and data storage solutions (e.g., SQL and NoSQL databases) Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $143,300/year in our lowest geographic market up to $247,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.