Anheuser-Busch
Manager, National Trade Marketing
Anheuser-Busch, New York, New York, us, 10261
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY:
$120,000-$142,500, bonus and long-term incentive eligible
COMPANY:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together
– when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
ROLE SUMMARY:
We are looking for a Trade Marketing Manager focused on Kona Big Wave and our craft portfolio. This role will help guide or own the development of below the line programming, POS / POCM, wearables and communications for the key brands within scope.
JOB RESPONSIBILTIES:
Own National Trade Marketing Strategy across the prioritized portfolio, by bringing insights, sales and marketing knowledge to below the line program development
Provide consumer and shopper connected solutions based on Shopper Occasions & Insights to drive Brand performance across all Channels
Build impactful programs and execution toolkits to support key selling moments
Lead Below the Line (BTL) Briefs with our Agency Partners
Own the execution of all branded content at the shopper level by collaborating closely with our national retail and regional sales teams
Own retail hook/tactic development and execution
Form and maintain ongoing touchpoints between cross functional sales and marketing teams both nationally and regionally to make sure our programs work for all key markets/retailers and our sales teams are aware of our priorities and trade programs
Adhere to all deadlines, specifically the trade asset Buying Window Calendar Timeframe as outlined
Continually research new and innovative ways to communicating our messaging with shoppers at retail by testing assets with insights partner to ensure benchmarks are being exceeded for shoppers
Lead Program Performance expectations and execution at retail and provide insights to improve both current and future programs – report back to brand team on routine basis
Analyze return on investment (ROI) and trade asset sales
JOB QUALIFICATIONS:
Bachelor’s degree required
5+ years of Consumer Packaged Goods (CPG) sales or marketing experience - alcohol industry preferred
Strong experience in analyzing information and making insightful recommendations
Highly organized with ability to handle priorities and coordinate multiple projects
Effective presentation and communication skills with experience presenting to key partners
WHY ANHEUSER-BUSCH:
Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in.
A future with more cheers
.
BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
WHY ANHEUSER-BUSCH:
Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today– and all the moments in between. We are a company that brings people together for richer conversations, sweeter celebrations and stronger communities.
As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
REQUIRE ADDITIONAL ASSISTANCE?
Anheuser-Busch is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Anheuser-Busch Careers website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case-by-case basis.
If you need an accommodation or assistance in using the Anheuser-Busch Careers website, please email disabilityaccommodation@anheuser-busch.com .
Disclaimer: Anheuser-Busch does not charge for any part of the hiring process. Additionally, the company will only share information via official channels including the company website and from Anheuser-Busch email accounts. If you have any questions or concerns, please email the Anheuser-Busch recruitment team at CandidateTechSupport@anheuser-busch.com (CandidateTechSupport@anheuser-busch.com.) .
CONTACT US (CandidateTechSupport@anheuser-busch.com)
EQUAL OPPORTUNITY EMPLOYER
PRIVACY POLICY (https://www.anheuser-busch.com/privacy-policy.html)
TERMS AND CONDITIONS
PAY TRANSPARENCY POLICY STATEMENT (https://www.anheuser-busch.com/content/dam/universaltemplate/ab/careers/docs/EO%2013665%20Pay%20Transparency%20Policy%20Statement.pdf)
SALARY:
$120,000-$142,500, bonus and long-term incentive eligible
COMPANY:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together
– when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
ROLE SUMMARY:
We are looking for a Trade Marketing Manager focused on Kona Big Wave and our craft portfolio. This role will help guide or own the development of below the line programming, POS / POCM, wearables and communications for the key brands within scope.
JOB RESPONSIBILTIES:
Own National Trade Marketing Strategy across the prioritized portfolio, by bringing insights, sales and marketing knowledge to below the line program development
Provide consumer and shopper connected solutions based on Shopper Occasions & Insights to drive Brand performance across all Channels
Build impactful programs and execution toolkits to support key selling moments
Lead Below the Line (BTL) Briefs with our Agency Partners
Own the execution of all branded content at the shopper level by collaborating closely with our national retail and regional sales teams
Own retail hook/tactic development and execution
Form and maintain ongoing touchpoints between cross functional sales and marketing teams both nationally and regionally to make sure our programs work for all key markets/retailers and our sales teams are aware of our priorities and trade programs
Adhere to all deadlines, specifically the trade asset Buying Window Calendar Timeframe as outlined
Continually research new and innovative ways to communicating our messaging with shoppers at retail by testing assets with insights partner to ensure benchmarks are being exceeded for shoppers
Lead Program Performance expectations and execution at retail and provide insights to improve both current and future programs – report back to brand team on routine basis
Analyze return on investment (ROI) and trade asset sales
JOB QUALIFICATIONS:
Bachelor’s degree required
5+ years of Consumer Packaged Goods (CPG) sales or marketing experience - alcohol industry preferred
Strong experience in analyzing information and making insightful recommendations
Highly organized with ability to handle priorities and coordinate multiple projects
Effective presentation and communication skills with experience presenting to key partners
WHY ANHEUSER-BUSCH:
Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in.
A future with more cheers
.
BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
WHY ANHEUSER-BUSCH:
Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today– and all the moments in between. We are a company that brings people together for richer conversations, sweeter celebrations and stronger communities.
As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
REQUIRE ADDITIONAL ASSISTANCE?
Anheuser-Busch is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Anheuser-Busch Careers website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case-by-case basis.
If you need an accommodation or assistance in using the Anheuser-Busch Careers website, please email disabilityaccommodation@anheuser-busch.com .
Disclaimer: Anheuser-Busch does not charge for any part of the hiring process. Additionally, the company will only share information via official channels including the company website and from Anheuser-Busch email accounts. If you have any questions or concerns, please email the Anheuser-Busch recruitment team at CandidateTechSupport@anheuser-busch.com (CandidateTechSupport@anheuser-busch.com.) .
CONTACT US (CandidateTechSupport@anheuser-busch.com)
EQUAL OPPORTUNITY EMPLOYER
PRIVACY POLICY (https://www.anheuser-busch.com/privacy-policy.html)
TERMS AND CONDITIONS
PAY TRANSPARENCY POLICY STATEMENT (https://www.anheuser-busch.com/content/dam/universaltemplate/ab/careers/docs/EO%2013665%20Pay%20Transparency%20Policy%20Statement.pdf)