Sr Director, Digital Analytics - Direct to Consumer

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.

This role provides digital analytics leadership for the Equifax Direct to Consumer (D2C) line of business. It plays a crucial role in driving data-driven decision making and optimizing digital strategies that drive growth and improve business performance.

What you'll do

• Analytics Leadership: Lead the marketing analytics function for D2C initiatives, providing direction and mentorship to a team of analysts.
• Campaign Performance Measurement: Develop, implement, and track key performance indicators (KPIs) to evaluate the effectiveness of D2C marketing campaigns, including paid media, email, SEO, and social media.
• Data Strategy & Reporting: Design and maintain dashboards, reports, and ad-hoc analyses to provide insights into customer behavior, campaign performance, and ROI.
• Customer Segmentation & Personalization: Conduct in-depth analysis on customer segments, behaviors, and LTV (lifetime value) to enable targeted and personalized marketing strategies.
• Cross-Channel Attribution: Implement multi-touch attribution models to understand the contribution of various marketing touchpoints in driving conversions and revenue.
• Collaboration: Partner with marketing, product, and digital teams to ensure that insights from analytics are integrated into strategy development and execution.
• A/B Testing & Experimentation: Lead A/B testing initiatives to optimize marketing performance, creative effectiveness, and conversion rates.
• Customer Journey Mapping: Map and analyze the end-to-end customer journey to identify opportunities to enhance customer experience and drive growth.
• Forecasting & Budget Optimization: Provide data-driven recommendations for budget allocation and media spend optimization to maximize marketing ROI.
• Data Governance: Ensure data quality and integrity by working with technology teams to maintain and improve data sources and tools.
• Emerging Trends: Stay current with industry trends, emerging D2C marketing technologies, and best practices to continuously improve analytics methodologies.

What experience you need

• Bachelor's degree in Marketing, Data Science, Statistics, or a related field; Master's degree preferred.
• 10+ Industry experience with 5-7 years of experience in marketing analytics, with a focus on D2C or eCommerce brands.
• Proficiency in data analysis tools such as Google Analytics, Tableau, Looker,BigQuery,Optimizely, SQL, or R/Python.
• Experience with customer data platforms (CDPs), CRM systems, and multi-touch attribution models.
• Strong understanding of digital marketing channels (paid social, SEM, email marketing, etc.) and their respective KPIs.
• Consistent with Equifax's 3/2+2 flexible work framework, a willingness to work Tuesday, Wednesday, Thursday in Equifax's Atlanta-based office
• Exceptional analytical and problem-solving skills with the ability to synthesize large datasets into actionable insights.

What could set you apart

• Experience leading and managing a team of analysts.
• Familiarity with data privacy regulations (e.g., GDPR, CCPA)
• Strong communication skills with the ability to present findings to non-technical stakeholders.

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!

Primary Location:
USA-Atlanta-One-Atlantic-Center

Function:
Function - Data and Analytics

Schedule:
Full time