Content & Communications Marketing Manager

Content & Communications Marketing Manager Qualifications Bachelor's degree or higher in Marketing, Communications, or other related fields 5 years of experience in Digital Marketing, Content Marketing, &/or Marketing Communications Ability to develop content independently as well as with both internal & external partners Experience developing & executing successful content strategies to align brand voice & drive growth Excellent copywriting & editing skills with an ability to deliver clear, concise information tailored to specific and varied audiences Understanding of SEO concepts & tailoring content for conversions Responsibilities In collaboration with the Inbound Events Marketing Manager, provide expertise & thought leadership in marketing, content strategy, & storytelling to enhance the reputation of our Events & ultimately increase registrations Contribute to a variety of print, digital, & video projects while planning effective content & communication strategies via all marketing channels to increase brand awareness, communicate ideas, inform customers, & increase engagement Own the consistency of voice across channels, translating tone according to what's needed to engage consumers in the respective brand channels, & proactively suggest new strategies to test/learn to which messages our audiences most respond Review & audit current content inventory across sites & marketing campaigns to determine what is relevant, consistent, redundant, or missing for each target audience Collaborate with Inbound Marketing Manager to build & manage an editorial calendar delivering content that aligns with the company’s overall marketing strategy, objectives, & business goals Write, curate, produce, publish, & promote compelling content that amplifies our brand & engages with our unique audiences Create, edit, & maintain quality control of communications content including blogs, newsletters, videos, social media content, infographics, landing page text, etc. Proof work to ensure high editorial standards are met across all content outputs Manage all website text & engage in continuous knowledge transfer with our Sponsor & Speaker Management team to keep our Summit Event pages up-to-date Define key messages/voice ensuring content is on brand in terms of style, quality, & tone across all communications Produce content that is SEO friendly & continuously optimize for increased search engine conversions & promotion Own the ISMG Connect Community (Slack network for event attendees) & execute strategies to boost member engagement while managing the content calendar Analyze & measure the quality/effectiveness of content based on audience growth, engagement, reach, etc. & drive strategies for improvement as necessary About Us Information Security Media Group (ISMG) is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, & research all focused on the top topics faced by professionals in the security space today ISMG’s best-in-class events are carefully curated with the mission of providing high-impact education & engagement for cybersecurity professionals. J-18808-Ljbffr