Business Analyst Job at L'AGENCE in Los Angeles

Summary:

At L’AGENCE we believe in the power of data-driven insights to guide our strategy and grow our brand. As a Business Analyst, you’ll play a critical role in aligning our marketing, social, and CRM strategies with our profitability goals by analyzing data from multiple sources to provide insights that optimize marketing campaigns, track customer behavior, and enhance overall business performance. While conversion rate optimization is an important focus, you will also help shape strategies across marketing, advertising, social media, and CRM channels, contributing to overall profitability and growth. Advanced data analysis skills in SQL and other tools are essential, as you’ll provide actionable insights that improve both marketing efficiency and customer experience.

Examples of Essential Duties and Responsibilities

Data Analysis and Strategic Insights:

• Analyze data from various channels (CRM, marketing, social media, ecommerce) to uncover insights that drive business decisions.
• Provide regular reports on key performance metrics such as customer engagement, channel performance, and overall campaign effectiveness.
• Identify trends and opportunities in the data to inform marketing strategies and optimize customer experiences across channels.
• Develop dashboards and visualizations to present data-driven insights and recommendations to key stakeholders.

Marketing and Campaign Optimization:

• Evaluate marketing campaign performance across channels (email, social media, digital advertising) and provide insights to improve effectiveness and ROI.
• Create and deliver regular and one-off reports on marketing performance, including actionable recommendations for improvement.
• Assist in refining audience segmentation and targeting strategies by analyzing customer behavior and engagement trends.

Conversion Rate Optimization:

• Support conversion optimization efforts by running A/B and multivariate tests across digital touchpoints. Analyze test results and provide insights to improve key performance metrics such as conversion rates, bounce rates, and customer acquisition costs.
• Collaborate with the UI/UX and ecommerce teams to ensure that testing strategies align with broader business goals.

Collaboration and Cross-Channel Reporting:

• Work closely with marketing, CRM, and ecommerce teams to map strategies to relevant metrics and ensure alignment across channels.
• Develop KPIs and benchmarks based on historical performance and consumer behavior to improve both ongoing and one-off campaigns.
• Communicate key findings and actionable insights to Marketing, Sales, and E-commerce teams to drive continuous improvement.

Data Tools and Process Improvement:

• Research and implement relevant data tools and analytics platforms to enhance reporting capabilities.
• Stay updated with industry trends and best practices, recommending improvements to current data analysis processes.
• Standardize reporting processes to ensure timely and accurate insights that align with business goals.

Qualifications:

• Bachelor’s degree in Business, Data Analytics, Marketing, or a related field.
• Experience in a business analyst, marketing analyst, or similar role within the retail or fashion industry.
• Advanced proficiency in SQL and Excel.
• Familiarity with customer segmentation, multichannel marketing, and analyzing marketing performance.
• Proven ability to deliver actionable insights from complex datasets and translate them into business strategies.
• Strong communication skills with the ability to present data-driven recommendations to cross-functional teams.

Requirements:

• Sit for long periods of time.
• Advanced organizational skills and communication skills.
• Office Environment experience.

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