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Go-To-Market Lead, NBA League Pass, US Sports Marketing Job at Amazon in Seattle

Amazon, Seattle, WA, United States

Go-To-Market Lead, NBA League Pass, US Sports Marketing

Job ID: 2826286 | Amazon.com Services LLC

We're seeking an experienced sports marketing professional to join the US Sports Marketing team on Prime Video. Operate as a GM with an owner's mindset as you lead Go-To-Market and build 360-degree marketing plans for Prime Video’s debut as the exclusive third party provider of NBA League Pass. You'll work with cross-functional teams across Amazon (e.g., creative, O&O, product, paid media, production, programming) to build and execute integrated marketing plans that help us reach & exceed revenue, viewership, and other business goals. Your work will be highly visible and impactful, ultimately being a key driver in reaching ambitious goals.

Role can be based out of Amazon's Culver City, Seattle, or New York offices.

Key job responsibilities

  1. Own the go-to-market strategy and lead 360-degree marketing plans for NBA League Pass.
  2. Own the main levers of the business to drive revenue and growth of the property.
  3. Responsible for understanding and leveraging the full toolkit we have available to drive revenue through subscriptions and retention.
  4. Serve as the marketing lead on global launches by identifying regional marketing contacts, delivering a unified approach, and ensuring streamlined communication across functional workstreams.
  5. Own the partnership with the paid media team and influence our paid media strategy across all live sports properties.
  6. Partner with different Amazon creative teams (e.g., Sports, Prime Video, Prime, central brand) to develop creative campaigns that inspire customers, engage fans, and drive growth of our service.
  7. Build relationships and become a trusted partner with the external leagues/organizations we work with.
  8. Collaborate closely with finance and accounting teams to develop and launch strategic price promotions.
  9. Influence product to ensure a best-in-class user experience, optimizing both revenue potential and customer satisfaction.
  10. Dive deep into the nuances of marketing performance and viewership to uncover insights and learnings that will improve performance over time.

About the team

Prime Video has a vast selection of live and on-demand sports content including Thursday Night Football, WNBA, New York Yankees, National Women’s Soccer League, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports content to Amazon customers.

BASIC QUALIFICATIONS

  1. 10+ years of professional non-internship marketing experience.
  2. Experience building, executing, and scaling cross-functional marketing programs.
  3. Experience driving direction and alignment with cross-functional teams.
  4. Experience using data and metrics to drive improvements.
  5. Experience using data and metrics to measure impact and determine improvements.
  6. Experience communicating results to senior leadership.
  7. A proven track record of owning marketing strategies that directly impact business goals.

PREFERRED QUALIFICATIONS

  1. Experience with creating GTM initiatives at scale.
  2. Experience working cross-functionally across marketing, product management, analytics, UX, and research.
  3. Experience in Sports Marketing and a deep understanding of the shifting live sports, sports media, streaming, and media industries.
  4. Experience with general management and growth of subscription services.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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