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Macpower Digital Assets Edge

Business Development Representative

Macpower Digital Assets Edge, Austin, Texas, 78716


Position Overview: The Business Development Representative (BDR) plays a crucial role in driving the growth and success of a company by identifying and generating new business opportunities. As a key member of the sales team, the BDR focuses on prospecting, qualifying leads, and nurturing relationships to ultimately convert them into customers. This role requires excellent communication skills, strong analytical abilities, and a strategic mindset to identify potential clients and develop effective sales strategies. Key Responsibilities: Lead Generation: Proactively research and identify potential clients through various channels, including online research, networking events, industry publications, and social media platforms. Develop and maintain a robust pipeline of leads for the sales team. Qualification and Sales Funnel Management: Engage with leads through cold calling, email campaigns, and other outreach methods to assess their needs, qualify their potential as customers, and determine the appropriate next steps in the sales process. Manage and track leads through the sales funnel, ensuring accurate and up-to-date information in the CRM system. Relationship Building: Build and nurture relationships with prospective clients, engaging them in meaningful conversations to understand their business challenges and showcase how the company's products or services can address their needs. Act as a trusted advisor, providing relevant information and resources to help prospects make informed decisions. Product Knowledge: Develop a deep understanding of the company's products, services, and competitive advantages. Stay up-to-date with industry trends, market dynamics, and competitors to effectively articulate the value proposition and differentiate the company's offerings. Collaboration: Collaborate closely with the sales team, marketing department, and other stakeholders to align efforts and optimize lead generation and conversion strategies. Share insights, feedback, and market intelligence to help refine sales and marketing strategies. Metrics and Reporting: Track, analyze, and report on key performance metrics, such as lead generation, conversion rates, and revenue generated. Provide regular updates to management on pipeline status, opportunities, and challenges. This position will be remote until we move into our new office in September. It will then become an in-person position in our Austin, TX office. Must have: Bachelor's degree in business, marketing, or a related field (or equivalent experience). Proven experience in lead generation, prospecting, or sales Excellent communication and interpersonal skills, with the ability to engage and build relationships with diverse stakeholders. Strong business acumen and understanding of sales processes and techniques. nalytical mindset with the ability to gather and interpret data to drive informed decisions. Self-motivated and results-oriented, with the ability to work independently and meet targets. Proficiency in using CRM software and other sales tools. Flexibility to adapt to changing priorities and thrive in a fast-paced, dynamic environment. Nice to have: Knowledge of the industry and market trends relevant to the real estate products or services is a plus.