Midea
Product Marketing
Midea, Parsippany, NJ, United States
About Midea America
Midea America Corp. is a U.S. subsidiary within Midea Group, the Fortune 500 giant known for making life easier for millions around the globe. As the world's top maker of home appliances, Midea is proud of its 166,000+ employees and presence in 200+ countries, including here in the U.S.
Headquartered in Parsippany, N.J., with an innovation hub in Louisville, Kentucky, Midea America is dedicated to providing practical innovations that surprise and delight, creating moments to cherish at home.
Midea's lineup of appliances - from refrigerators to air conditioners, laundry solutions and floor care - are high quality, reliable, and affordable. By thoughtfully engineering performance, convenience, and design into every product, Midea delivers on the promise of every appliance - to make your life a little easier.
Job Summary
The product manager is responsible for supporting brand management of assigned categories of major appliances. Core focus areas of product management include but not limited to product positioning, market strategies, product planning and line up, pricing and channel management, customer relationships, P&L forecasting and key performance metrics attainment.
Essential Job Responsibilities
Salary: $110k-$140k, 15% bonus 401k and Medical.
Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Midea America Corp. is a U.S. subsidiary within Midea Group, the Fortune 500 giant known for making life easier for millions around the globe. As the world's top maker of home appliances, Midea is proud of its 166,000+ employees and presence in 200+ countries, including here in the U.S.
Headquartered in Parsippany, N.J., with an innovation hub in Louisville, Kentucky, Midea America is dedicated to providing practical innovations that surprise and delight, creating moments to cherish at home.
Midea's lineup of appliances - from refrigerators to air conditioners, laundry solutions and floor care - are high quality, reliable, and affordable. By thoughtfully engineering performance, convenience, and design into every product, Midea delivers on the promise of every appliance - to make your life a little easier.
Job Summary
The product manager is responsible for supporting brand management of assigned categories of major appliances. Core focus areas of product management include but not limited to product positioning, market strategies, product planning and line up, pricing and channel management, customer relationships, P&L forecasting and key performance metrics attainment.
Essential Job Responsibilities
- Be the segment expert in the category for industry trend, regulatory issues, competition, pricing and other market intelligence analysis and share consumer and buyer insights
- Achieve targeted revenue and net profit.
- Forecast accurately and take necessary actions to meet aged inventory target.
- Coordinate product planning across the matrix with R&D, design and quality, identify opportunities for potential new product development, develop local line-up logic, product positioning, and price strategies
- Support key accounts management and sales Rep management in product sell-in, assist in developing channel and flooring strategy for new product launches, prepare for product line reviews, and drive initiatives to obtain sell-through.
- Manage the new product launch process, drive the marketing brief for features & benefit communication, and work closely with supplier and marketing organization to ensure readiness to launch all supporting assets, including digital, prepare product materials to support the field training teams.
- Manage product lifecycle by driving sell-through, managing promotional budget, improve cost, and managing end of life and transitions.
- Own category product marketing for sales and distributor teams with technical information; support launch efforts for future product plans.
- Coordinate communication, strategy development and execution with HQ and factories
- Other Duties as Assigned.
- Bachelors degree in Marketing or related discipline
- 5 years in Product Marketing in Home appliance or consumer electronics industry.
- Financial Planning and Strategy, Marketing Concepts, Positioning, Territory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, Client Relationships, Creative Services
Salary: $110k-$140k, 15% bonus 401k and Medical.
Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.