Assistant Manager - Digital Marketing (Gurugram)

JOB TITLE: Assistant Manager - Digital Marketing (Gurugram) Knauf stands for opportunity . We know that opportunity looks different to each person, and we are proud that we see opportunity in everyone. This exciting role within Knauf India could be the perfect next opportunity for you to build a unique career, in a values-led culture with a clear purpose of making tomorrow a home for all of us. We are a global manufacturer of construction materials and within our Group, our 41,500 team members in 90 countries across 300 sites provide a huge opportunity for anyone with ambition and energy. We value everyone's contribution equally and we ask that you bring your whole self to work, to enrich the business further, as together we achieve more in a safe and inclusive environment. Knauf India is proud to be part of the Knauf Group. We have a 90+ year heritage in (E.G., GYPSUM) manufacturing and have big plans for the future. Our global reach in 90 countries continues to grow and we are looking for passionate, ambitious people to help us achieve our goals. We are all led by the same core values and believe in the powerful potential of large companies to have a positive impact on the world. We are now looking for another team mate to join us in Gurugram as an Assistant Manager - Digital Marketing. Can you say ‘yes’? Do you treat your colleagues with respect? Do you always have the customer in mind? Do you act with future generations in mind? Do you like to seek out opportunities to grow and develop? Do you have a proven track record of delivering results? To contribute to business growth and to enable the organization in becoming a preferred brand in India; through various innovative digital marketing initiatives which are aligned with business stakeholders. What you’ll be doing: The Digital Marketing Manager will work with cross-functional team members to promote brand, products, system solutions, services and organizational best practices across all Social Media platforms: LinkedIn, Facebook, X, YouTube, WhatsApp, SMS etc. as needed. Develop and implement digital marketing strategies including social media advertising, email marketing, display ads, SEO, SEM and PPC etc. Design, build and maintain our social media presence. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests. Align with customers' digital strategies to build and maintain a coherent brand across multiple social media channels. Collaborate with the offline team to execute omnichannel innovative marketing strategies for B2B, B2C, and B2B2C to build premium brand position. Work with the product managers to develop and manage the New Product Launch (NPL) and communication plan to currently position new products in the market. Use advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels and tailor our campaigns. Work closely with digital marketing specialists to enhance key performance metrics, including website traffic, customer engagement, bounce rate, CX, UX and ad spend return on investment. Develop right graphics and marketing messages tailored to each digital channel by working closely with in-house or external creative agencies/3rd parties. Create, execute, and monitor digital marketing campaign budgets. Collaborate and coordinate with the regional and other country digital marketing teams to identify innovative growth and brand building strategies. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. What we’d love for you to have: We are interested in you as a person: your attitude, behaviors, and values. As long as you have the willingness to learn anything you need for the role that you don't already have, we'd love to speak to you. If you have experience in the following areas – this is an added advantage: Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments. Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe, Hubspot & Contentful). Working knowledge of ad serving tools. Experience in setting up and optimizing Google Adwords campaigns. Strong analytical skills and data-driven thinking. Up to date with the latest trends and best practices in online marketing and measurement. We’ll provide: • A competitive salary • Benefits • Medical Benefits What happens next? We appreciate that your time is precious and applying for a new job can be a lengthy process - so we have committed to replying to your application within seven working days. #J-18808-Ljbffr