Vice President of Marketing and Communications

Vice President of Marketing and Communications 135 N Grand Ave Los Angeles, CA 90012 Deadline Rolling Posted Jul 26, 2024 Los Angeles Master Chorale seeks a strategic, collaborative, and creative Vice President of Marketing and Communications (VPMC) to oversee marketing, branding, and communications for the organization, ensuring that all reflect the Master Chorale’s mission and singular, industry-leading standard of excellence. The VPMC is responsible for delivering a cohesive brand strategy for the Master Chorale and elevating the national and international reputation for this world-renowned choral organization. The ideal candidate for this role possesses a deep appreciation for the artform and its place in the community, as well as a passion for growing audiences for choral performance. The Master Chorale currently has an operating budget of $8.1 million, and the VPMC will play a pivotal role in driving revenue and attendance for its season of performances at Walt Disney Concert Hall, as well as education and community-focused events. A member of the Master Chorale’s leadership team, the VP of Marketing and Communications reports to the President & CEO, works closely with their colleagues in senior management at the Master Chorale including artistic staff and collaborates frequently with marketing leaders across the Music Center campus. The VPMC will be joining a highly collaborative and collegial leadership team and will have the opportunity to contribute to conversations about critical institutional issues that have a lasting impact on the organization while also building a marketing and communications operation that effectively supports the immediate and long-term ambitions of the organization. The VPMC is based in the Master Chorale’s office at The Music Center in Los Angeles, with the ability to work remotely two days per week. Some travel will be required during key touring engagements with the Master Chorale. The VP of Marketing and Communications leads the team responsible for marketing, branding, communications, and public relations for the Master Chorale. In collaboration with their colleagues on the leadership team, they are responsible for meeting revenue and attendance targets for the Master Chorale’s concert season and ensuring visibility of the organization’s education and community programs. Reports to: President & CEO Supervises: Graphic Designer, Marketing Manager, Digital Content Manager Responsibilities: Brand Strategy & Management Responsible for building and sustaining a strong, compelling brand identity consistent with the Master Chorale’s mission. Collaborates with the Artistic Director and the artistic production team with respect to imagery and brand consistency. Oversees marketing projects across peer departments to ensure communications are consistent with brand identity. Sales and Marketing Strategy Sets and manages earned ticket revenue budgets in collaboration with the VP of Finance/CFO and the President & CEO. Sets ticket pricing in collaboration with the VP of Finance/CFO and the President & CEO, and continuously monitors and reports on box office performance, adjusting pricing strategy as needed. Develops and leads the marketing and communications team in delivering compelling marketing campaigns that support and deliver on strategic, sales and attendance goals. Defines key performance indicators, measures and tracks effectiveness of marketing and communications strategies and related campaigns. Works with peer departments to develop and execute marketing campaigns that support their strategic visions. Creates and manages a strategic marketing plan and schedule, including plans for paid activity and owned channels. Communicates project timelines with team members, project owners and senior leadership. Institutional Content Oversees the creation of marketing content that is aligned to and advances the organizational brand, including briefing and managing external vendors as required. Oversees the development of content that is designed to promote performances and programming and increase overall brand awareness. Oversees the development of performance venue branding and identifies in-venue experiential opportunities for patrons while the Master Chorale is in residence and on tour. Works with peer departments to create content that supports their programs and campaigns. Communications and Public Relations Oversees the development of concept and copy for all high-level communication projects. Collaborates with VP of External Affairs to support partnerships and working relationships with local, national and international media to ensure positive Master Chorale coverage and expand brand reach. Plans, develops, and directs social media strategies designed to reach and engage existing and new audiences. Serves as media spokesperson, when needed, and coordinates communication strategies with an outside public relations firm if one has been engaged. Administration Responsible for day-to-day operations of marketing team. Oversees the annual marketing expense and revenue budget, in collaboration with the VP of Finance/CFO. Serves as the key point of contact with the box office, which is outsourced through the Los Angeles Opera. Manages vendor relationships to ensure adherence to proposed budgets and schedules. Develops, maintains, and manages relationships with marketing colleagues on the Music Center campus. Fosters a collaborative culture and builds constructive relationships both within the Marketing team and with other peer departments. Attends and supports Master Chorale concerts and events, including serving as point person for front-of-house. Compensation The salary range for this position is $150,000-175,000. Los Angeles Master Chorale provides comprehensive benefits including company-paid health insurance, 403b retirement plan, and more. Requirements Qualifications and Attributes: ● Enthusiasm for the mission of the Master Chorale ● Deadline-driven and detail-oriented ● A Bachelor’s degree with at least 5 years’ experience in a senior marketing role, or the equivalent combination of education and experience ● Expertise in the nonprofit performing arts sector is required ● Eagerness to think outside-the-box on marketing partnerships and to lead with creativity in marketing initiatives ● Familiarity with customer relationship management systems is required, with Tessitura strongly preferred ● Strong Microsoft Office skills, particularly in the development and oversight of multi-sheet Excel reporting models, are required ● Ability to collaborate effectively with board members, senior staff, other Master Chorale administrative staff and volunteers, providing them with strong support and inspiring them to productive action ● Excellent verbal and written communication skills ● Ability to think strategically, generate new ideas, set priorities, execute goals and objectives, and meet financial goals and deadlines ● High degree of professionalism and integrity ● A passion for the mission and aspirations of the Master Chorale and an ability to eloquently articulate the organization’s mission, values, achievements, potential, and future goals to internal and external audiences. Application Instructions To apply, visit the online application (https://tinyurl.com/yv2jmupd) and submit your materials. Your cover letter should include any training or experience relevant to the job profile that you would like to highlight, why you consider yourself a good fit for this opportunity, and anything else you’d like them to know about your qualifications that may not be present in your resume. The priority application deadline for this search is August 16, 2024. Applications received by this date will receive priority consideration, though interviews may begin before this time. While they will still accept and consider applications after this date, they encourage you to apply as early as possible for the best chance at being considered for the position. #J-18808-Ljbffr