Sheraton San Diego
Director of Marketing
Sheraton San Diego, San Diego, CA, United States
Why work for The Sheraton San Diego Hotel?
If you are seeking an exciting opportunity in Hospitality offering an elevated guest experience - Sheraton San Diego Hotel and Marina is a fit for you! We are soon to be one of the largest and most renovated resorts in San Diego! Our culture is driven by our care for our guests and associates alike. Our mission is to be a resort where guests love to stay, and our associates love to work!
The Sheraton San Diego Hotel & Marina is a downtown waterfront resort that offers you breathtaking views of downtown San Diego and the San Diego Bay. We offer a competitive pay rate and a very complete benefit package; health insurance, paid time off, retirement plan, dental insurance, vision insurance, life insurance, employee discount, employee assistant program, food provided.
Summary of Job Description
In alignment with the vision, mission, organizational values, and under the direction of the Director of Sales and Marketing, the Director of Marketing is responsible for planning, developing, implementing, and managing the overall digital marketing and content strategy for Sheraton San Diego Hotel & Marina. The ideal candidate will possess a data-driven marketing mindset and is an out-of-the-box creative thinker, with a proven ability to develop and execute effective digital marketing & social strategies.
The annual salary for this position is $115,000 - $130,000 based on experience. *This position is bonus eligible.
Work Hours
All duties and requirements stated are essential job functions. This description is not an exclusive or exhaustive list of all functions that an associate in the position may be asked to perform. This does not create an employee contract, express implied, or otherwise, and does not alter the "at will" employment relationship of the employer or employee. Management reserves the right to change, modify and/or alter any of the duties listed to meet business needs.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you need accommodation for any part of the application process because of a medical condition or disability, please contact: human.resources@sheratonsandiegohotel.com.
Sheraton San Diego Hotel and Marina is an Equal Opportunity Employer M/F/Disability/Veteran and Drug Free.
If you are seeking an exciting opportunity in Hospitality offering an elevated guest experience - Sheraton San Diego Hotel and Marina is a fit for you! We are soon to be one of the largest and most renovated resorts in San Diego! Our culture is driven by our care for our guests and associates alike. Our mission is to be a resort where guests love to stay, and our associates love to work!
The Sheraton San Diego Hotel & Marina is a downtown waterfront resort that offers you breathtaking views of downtown San Diego and the San Diego Bay. We offer a competitive pay rate and a very complete benefit package; health insurance, paid time off, retirement plan, dental insurance, vision insurance, life insurance, employee discount, employee assistant program, food provided.
Summary of Job Description
In alignment with the vision, mission, organizational values, and under the direction of the Director of Sales and Marketing, the Director of Marketing is responsible for planning, developing, implementing, and managing the overall digital marketing and content strategy for Sheraton San Diego Hotel & Marina. The ideal candidate will possess a data-driven marketing mindset and is an out-of-the-box creative thinker, with a proven ability to develop and execute effective digital marketing & social strategies.
The annual salary for this position is $115,000 - $130,000 based on experience. *This position is bonus eligible.
Work Hours
- Full time
- On-site
- Monday to Friday during regular business hours with adjustments to meet business needs, including some holidays, nights and weekends depending on hotel events and functions
- Create, implement and monitor execution of the annual marketing plans and the strategies, tactics, and resources necessary to achieve goals and success. Focus on increasing topline revenues, market awareness and resort growth/expansion
- Leverage Marriott platforms, systems, loyalty programs and strategies to maximize available franchisee tools and resources to achieve revenue goals and expand market share for both the Sheraton San Diego Hotel and Marina
- Coordinate and manage external vendors (e-commerce, CRM. Social Media agency, public relations firms, etc.) including providing budget and strategy oversight to optimize performance
- Spearhead the positioning and relaunch for all revenue streams and property renovations
- Optimize digital marketing results, test strategies and compile reporting/analytics
- Continually seek improvement of property websites to include best in class visuals, technical integrations, user experience and e-commerce optimization
- Evolve customer segmentation; behavioral, demographic, predictive and motivational by leveraging guest data and insights
- Monitor the competitive landscape and market conditions to identify opportunities, issues, and risks, in order to form tactical strategies
- Partner with property teams to develop and execute collateral
- Develop a wide variety of promotional email marketing campaigns, including guest lifecycle and trigger emails
- Regularly audit & ensure all owned marketing channels are up to date with current and accurate information
- Support the Director of Marketing in maintaining monthly budgets by ensuring all expenses pertaining to responsible channels are properly allocated and accounted for
- Author creative messaging and/or copywriting for online communications, partner referral websites, social media channels and public relations opportunities
- Nurture and manage key relationships with public relations and social media consultants and agencies, and other appropriate third parties
- Serve on the Executive Committee and partner with hotel operations
- Strategic thinker and strong executer"Big picture" mentality, but comfortable immersing in details
- Astute, pragmatic business professional; business-fluent and purposeful
- High level of energy, passion and enthusiasm
- Insatiable appetite for information; well-read and informed regarding industry and consumer trends
- Confident and self-assured; willing to initiate dialogue with anyone
- Positive attitude, creative, and problem solver
- Highly communicative and a great listener
- Open-mined and approachable
- Self-directed and disciplined at working independently
- Focused and well organized; able to prioritize; Flexible/multi-task and delegate effectively
- Proactive, action-oriented; works smart
- Bachelor's degree in business, marketing, or related field preferred
- Marriott experience a plus
- Relevant experience in hospitality marketing required
- Demonstrated experience managing revenue and expense financials and budgeting/forecasting
- Strong organizational, leadership and project management skills are required. Must be able to think strategically and handle multiple projects
All duties and requirements stated are essential job functions. This description is not an exclusive or exhaustive list of all functions that an associate in the position may be asked to perform. This does not create an employee contract, express implied, or otherwise, and does not alter the "at will" employment relationship of the employer or employee. Management reserves the right to change, modify and/or alter any of the duties listed to meet business needs.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you need accommodation for any part of the application process because of a medical condition or disability, please contact: human.resources@sheratonsandiegohotel.com.
Sheraton San Diego Hotel and Marina is an Equal Opportunity Employer M/F/Disability/Veteran and Drug Free.