Sales Enablement Manager

As the Sales Enablement Manager, your mission is to empower our sales teams-comprising Account Executives (AEs), Account Managers (AMs), and Customer Success Managers (CSMs)-with the knowledge, resources, and coaching they need to excel in their roles. You will act as a strategic partner to sales leadership, providing the insights, training, and tools that drive performance and align with our business objectives. This role is pivotal in driving revenue growth, ensuring team alignment, and creating a culture of continuous learning and improvement across the sales organization.

Who We Are:
We offer a leading customer engagement platform and are on a mission to help our customers create meaningful experiences for their customers. To achieve our ambitious growth targets, we need a Sales Enablement Manager who is passionate about developing high-impact training programs and equipping sales teams to succeed in a competitive market.

What You'll Do:
As our Sales Enablement Manager, you will focus on three key areas-training & development, enablement strategy, and sales process optimization-to ensure our client-facing teams have everything they need to excel. Here's a detailed look at your responsibilities:

Training & Development:

• Develop Comprehensive Training Programs: Design and implement customized training programs for AEs, AMs, and CSMs, tailored to their specific needs and roles within the sales cycle. Programs will focus on product knowledge, sales skills, and customer-centric solution selling.
• Lead Onboarding and Continuous Education: Create a structured sales onboarding program for new hires, ensuring they are equipped with the tools and knowledge needed to hit the ground running. Develop ongoing training initiatives to keep existing team members updated on sales tactics, market trends, and new product features.
• Build Engaging Learning Content: Create a variety of training materials, including e-learning modules, webinars, role-playing exercises, and product simulations. Use digital tools to deliver content that resonates with different learning styles.
• Coach for Success: Provide hands-on coaching through one-on-one sessions, group workshops, and feedback loops. Help sales team members refine their pitching skills, objection handling, and closing strategies to ensure continuous improvement.

Sales Enablement Strategy:

• Design and Implement Enablement Strategy: Develop a comprehensive enablement strategy that aligns with the company's growth goals and sales objectives. This includes setting clear KPIs, managing enablement programs, and tracking their impact on sales performance.
• Equip Teams with Sales Resources: Create and maintain sales playbooks, competitive battle cards, and objection-handling guides that enable salespeople to engage prospects confidently and close deals efficiently.
• Collaborate with Marketing & Product Teams: Work closely with product marketing to ensure that sales teams have access to tailored sales collateral and updated product briefs. Partner with product management to ensure that new features and updates are well-communicated to the sales teams, enabling them to accurately present these benefits to customers.

Sales Process Optimization:

• Facilitate Adoption of Sales Tools: Drive the successful rollout and adoption of sales tools like CRM systems, sales engagement platforms, and analytics dashboards. Provide training and support to ensure these tools enhance sales productivity and efficiency.
• Analyze Data to Improve Performance: Use sales performance metrics and feedback from the field to identify skill gaps, bottlenecks in the sales process, and areas of opportunity. Continuously refine training content and sales strategies based on these insights.
• Collaborate with Revenue Operations: Partner with the Revenue Operations team to monitor the impact of enablement initiatives on key sales metrics such as conversion rates, average deal size, and win rates. Adjust strategies based on performance data to maximize the impact of enablement efforts.
• Streamline Processes: Identify and remove friction points in the sales process by refining workflows and enabling sales teams to focus on high-value activities. Develop best practices that ensure smooth communication between sales, marketing, and customer success teams.

Qualifications:

We'd love to work with you if you have:

• 5+ years of experience in sales enablement, sales training, or a related role, preferably within the B2B SaaS industry or customer experience domain.
• Strong understanding of sales methodologies, processes, and best practices.
• Proven track record of developing and delivering impactful training programs that improve sales performance.
• Experience with CRM platforms (e.g., Salesforce), sales engagement tools (e.g., SalesLoft), and intent tools (e.g., 6Sense).
• Excellent analytical skills with a focus on data-driven decision-making and continuous improvement.
• Exceptional communication and presentation skills; ability to engage and inspire a team of diverse sales professionals.
• Strong project management skills; ability to juggle multiple priorities and manage projects end-to-end.
• Proactive, self-starter attitude with the ability to work autonomously in a fast-paced, dynamic environment.
• Bonus: Prior experience in the call center industry or a background in sales.