Pexco
Digital Marketing Manager
Pexco, Johns Creek, Georgia, United States,
JOB SUMMARY
We are seeking a dynamic, data-driven Digital Marketing Manager to join our team, reporting to the Director of Marketing. The successful candidate will be responsible for planning, executing, and analyzing the digital marketing programs to support 4 business units at Pexco. The role requires strategic thinking with the ability to execute, project management skills, and a passion fo data and analytics. We strive to collaborate and communicate with our business partners and sales leaders to develop the strongest marketing and demand gen function to meet business goals.
This position is hybrid, based out of our corporate office in Johns Creek, GA.
RESPONSIBILITIES
Create and implement comprehensive digital marketing strategies aligned with business goals, focusing on brand awareness, lead generation, and customer engagement. Manage search (SEO, SEM), email (Pardot), and social (LinkedIn, YouTube) digital marketing programs either directly, or through our existing agencies. Design and execute Parot segmentation, email templates, and core campaigns (e.g. recycle, re-engage, and drip nutures). Manage implementation and schedule of product/business unit email campaigns. Monitor and analyze the performance of marketing campaigns, providing regular campaign reporting. Develop and maintain visual dashboards that monitor campaign performance to guide team towards achieving business objectives. Evaluate campaign outcomes, transforming both quantitative and qualitative data info practical suggestions for enhancing marketing campaign efficiency. Work in collaboration with sales, marketing, and agency partners to conduct market research and competitive analysis and define personas and Ideal Customer Profiles (ICPs), aiding Pexco in creating superior campaigns. Work with Salesforce to determine the business and technology requirements for our growing digital programming (Pardot or Marketing Cloud) and recommend the right solution. Work with an implementation partner to refresh our existing marketing automation infrastructure, or upgrade/migrate if necessary. QUALIFICATIONS
5-10 years of experience in digital marketing required, and a focus on the manufacturing or industrial sector preferred. A bachelor's degree in marketing, advertising, or a related field preferred, or equivalent work experience. Proven experience with SEO/SEM, content marketing, social media, and email marketing. Proficiency in digital marketing tools and analytics platforms (e.g. Google Ads, Pardot, HootSuite, Google Analytics, etc.). An enthusiasm to learn about the plastic extrusion industry and various resins. Experience in B2B marketing required. Excellent written and verbal communication skills. Outstanding attention to detail, interpersonal skills, and organizational abilities. A strong understanding or a keen interest in learning WordPress, Salesforce, Marketing Cloud Account Engagement (formerly Pardot), SEO, SEM, and email marketing.
COMPANY OVERVIEW
Pexco - www.pexco.com
Pexco is a leading component supplier across a variety of industrial end markets and applications with production facilities in the US, Mexico, and Canada. The Company is primarily engaged in designing and manufacturing not only extruded plastic (commodity to high-performance) tubes and profiles through an expansive twelve-site footprint but also specializes in the injection molding of high-performance polymer parts. In addition, Pexco offers a wide range of differentiated, value-added services, including design, prototyping, die building, sub-assembly, fabrication and supply chain management. Moreover, Pexco has developed deep expertise in processing PTFE rod, tube, sheet, tape, and pipe, as well as in rubber extrusion serving the RV and other industries.
Pexco's innovative products are utilized in fluid handling, electrical insulation, traffic safety, infrastructure, and lighting applications across aerospace & defense, medical, electronics & semiconductors, mobility, environmental testing, pharmaceuticals, food & beverage, and other high-growth end-markets. The Company sells directly to more than 2,000 customers, including OEMs and end-users, as well as through distribution in certain markets.
Pexco has built an industry-leading reputation through its focus on short-run products with rapid turnarounds, tight tolerances, material science expertise, and a high degree of operational complexity. The company has a proven track record of growing its core segments and entering attractive new verticals over time to gain an increased share of a $10 billion total addressable market.
Pexco's strategy is to consistently deliver compelling customer value within both our core and strategic market segments. Continuous improvement and ease of doing business (internal and external), remain a consistent operating theme for Pexco.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Pexco is proud to be an equal-opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We are seeking a dynamic, data-driven Digital Marketing Manager to join our team, reporting to the Director of Marketing. The successful candidate will be responsible for planning, executing, and analyzing the digital marketing programs to support 4 business units at Pexco. The role requires strategic thinking with the ability to execute, project management skills, and a passion fo data and analytics. We strive to collaborate and communicate with our business partners and sales leaders to develop the strongest marketing and demand gen function to meet business goals.
This position is hybrid, based out of our corporate office in Johns Creek, GA.
RESPONSIBILITIES
Create and implement comprehensive digital marketing strategies aligned with business goals, focusing on brand awareness, lead generation, and customer engagement. Manage search (SEO, SEM), email (Pardot), and social (LinkedIn, YouTube) digital marketing programs either directly, or through our existing agencies. Design and execute Parot segmentation, email templates, and core campaigns (e.g. recycle, re-engage, and drip nutures). Manage implementation and schedule of product/business unit email campaigns. Monitor and analyze the performance of marketing campaigns, providing regular campaign reporting. Develop and maintain visual dashboards that monitor campaign performance to guide team towards achieving business objectives. Evaluate campaign outcomes, transforming both quantitative and qualitative data info practical suggestions for enhancing marketing campaign efficiency. Work in collaboration with sales, marketing, and agency partners to conduct market research and competitive analysis and define personas and Ideal Customer Profiles (ICPs), aiding Pexco in creating superior campaigns. Work with Salesforce to determine the business and technology requirements for our growing digital programming (Pardot or Marketing Cloud) and recommend the right solution. Work with an implementation partner to refresh our existing marketing automation infrastructure, or upgrade/migrate if necessary. QUALIFICATIONS
5-10 years of experience in digital marketing required, and a focus on the manufacturing or industrial sector preferred. A bachelor's degree in marketing, advertising, or a related field preferred, or equivalent work experience. Proven experience with SEO/SEM, content marketing, social media, and email marketing. Proficiency in digital marketing tools and analytics platforms (e.g. Google Ads, Pardot, HootSuite, Google Analytics, etc.). An enthusiasm to learn about the plastic extrusion industry and various resins. Experience in B2B marketing required. Excellent written and verbal communication skills. Outstanding attention to detail, interpersonal skills, and organizational abilities. A strong understanding or a keen interest in learning WordPress, Salesforce, Marketing Cloud Account Engagement (formerly Pardot), SEO, SEM, and email marketing.
COMPANY OVERVIEW
Pexco - www.pexco.com
Pexco is a leading component supplier across a variety of industrial end markets and applications with production facilities in the US, Mexico, and Canada. The Company is primarily engaged in designing and manufacturing not only extruded plastic (commodity to high-performance) tubes and profiles through an expansive twelve-site footprint but also specializes in the injection molding of high-performance polymer parts. In addition, Pexco offers a wide range of differentiated, value-added services, including design, prototyping, die building, sub-assembly, fabrication and supply chain management. Moreover, Pexco has developed deep expertise in processing PTFE rod, tube, sheet, tape, and pipe, as well as in rubber extrusion serving the RV and other industries.
Pexco's innovative products are utilized in fluid handling, electrical insulation, traffic safety, infrastructure, and lighting applications across aerospace & defense, medical, electronics & semiconductors, mobility, environmental testing, pharmaceuticals, food & beverage, and other high-growth end-markets. The Company sells directly to more than 2,000 customers, including OEMs and end-users, as well as through distribution in certain markets.
Pexco has built an industry-leading reputation through its focus on short-run products with rapid turnarounds, tight tolerances, material science expertise, and a high degree of operational complexity. The company has a proven track record of growing its core segments and entering attractive new verticals over time to gain an increased share of a $10 billion total addressable market.
Pexco's strategy is to consistently deliver compelling customer value within both our core and strategic market segments. Continuous improvement and ease of doing business (internal and external), remain a consistent operating theme for Pexco.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Pexco is proud to be an equal-opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.