BabyCenter, LLC
Director, Business Development, Patient Recruitment
BabyCenter, LLC, London, Kentucky, United States, 40741
Everyday Health Group Pregnancy and Parenting (EHG P&P) is seeking a dynamic and experienced Director of Business Development to lead and oversee all sales and revenue-generating activities for our growing clinical studies recruitment business. This is a unique opportunity for a strategic and results-driven revenue leader with a strong understanding of digital media and the clinical studies landscape. Reporting to the VP Business Strategy, this role will involve both individual contributions and leadership responsibilities, acting as a 'player/coach' to drive revenue growth, craft strategic go-to-market plans, and build enduring client relationships. Join us to be part of a mission-driven team revolutionizing the clinical research recruitment process through innovative digital solutions.
Key Responsibilities:
Revenue Leadership:
Take ownership of revenue goals, including meeting and exceeding the 7-figure sales target for digital patient recruitment solutions. Manage and maintain a robust sales pipeline, ensuring consistent deal flow and revenue growth. Oversee revenue forecasting, tracking performance against targets and identifying areas for improvement. Partner with team leadership to define and implement short-and-long-term growth strategies. Strategic Sales and Market Development:
Lead and implement the sales strategy, packaging, pricing, trade, and go-to-market plans for the Clinical Studies recruitment business line. Lead efforts to establish and grow relationships with key stakeholders, including pharmaceutical companies, contract research organizations (CROs), academic institutions, and patient recruitment organizations. Client Solutions and Media Planning:
Collaborate with clients to understand their objectives and develop tailored media plans and digital solutions that drive successful recruitment outcomes. Create and present compelling client presentations to effectively sell digital patient recruitment solutions that are based on user insights and deliver on client goals. Lead quarterly business reviews with clients to assess performance, align on goals, and identify opportunities for future growth. Cross-functional Collaboration:
Partner with internal teams (partnerships, account management, planning, marketing, etc.) to ensure seamless execution and delivery of client programs. Motivate and guide internal stakeholders to think creatively about new product offerings to meet client needs and drive revenue growth. Collaborate with legal teams to review and finalize Statements of Work (SOWs), contracts, and other client agreements, ensuring compliance and alignment with business objectives. Team Leadership:
Supervise and mentor the Account Executive, Patient Recruitment, fostering a high-performance sales culture. Job Qualifications:
Bachelor’s Degree 7+ years of experience in digital media sales, business development, or healthcare solutions, with a proven track record of driving revenue and managing client relationships. Experience leading sales strategy and delivering significant revenue growth in a fast-paced environment. Strong understanding of clinical trial recruitment processes and the digital tools that support patient recruitment. Strong understanding of the digital media business, including ad products, pricing models (e.g., CPM, CPA), and their role in driving results. Exceptional sales and negotiation skills with the ability to build long-term client relationships. Strategic thinker with the ability to craft and implement effective go-to-market strategies. Strong presentation and communication skills, capable of engaging and persuading audiences of all levels. Collaborative and team-oriented mindset, with a proven ability to motivate cross-functional teams. About Everyday Health Group
Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands. Our Culture and Values
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction. Life at Everyday Health
At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India. Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. The base salary compensation for this role is $140,000 to $160,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance. This role is commission eligible.
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Revenue Leadership:
Take ownership of revenue goals, including meeting and exceeding the 7-figure sales target for digital patient recruitment solutions. Manage and maintain a robust sales pipeline, ensuring consistent deal flow and revenue growth. Oversee revenue forecasting, tracking performance against targets and identifying areas for improvement. Partner with team leadership to define and implement short-and-long-term growth strategies. Strategic Sales and Market Development:
Lead and implement the sales strategy, packaging, pricing, trade, and go-to-market plans for the Clinical Studies recruitment business line. Lead efforts to establish and grow relationships with key stakeholders, including pharmaceutical companies, contract research organizations (CROs), academic institutions, and patient recruitment organizations. Client Solutions and Media Planning:
Collaborate with clients to understand their objectives and develop tailored media plans and digital solutions that drive successful recruitment outcomes. Create and present compelling client presentations to effectively sell digital patient recruitment solutions that are based on user insights and deliver on client goals. Lead quarterly business reviews with clients to assess performance, align on goals, and identify opportunities for future growth. Cross-functional Collaboration:
Partner with internal teams (partnerships, account management, planning, marketing, etc.) to ensure seamless execution and delivery of client programs. Motivate and guide internal stakeholders to think creatively about new product offerings to meet client needs and drive revenue growth. Collaborate with legal teams to review and finalize Statements of Work (SOWs), contracts, and other client agreements, ensuring compliance and alignment with business objectives. Team Leadership:
Supervise and mentor the Account Executive, Patient Recruitment, fostering a high-performance sales culture. Job Qualifications:
Bachelor’s Degree 7+ years of experience in digital media sales, business development, or healthcare solutions, with a proven track record of driving revenue and managing client relationships. Experience leading sales strategy and delivering significant revenue growth in a fast-paced environment. Strong understanding of clinical trial recruitment processes and the digital tools that support patient recruitment. Strong understanding of the digital media business, including ad products, pricing models (e.g., CPM, CPA), and their role in driving results. Exceptional sales and negotiation skills with the ability to build long-term client relationships. Strategic thinker with the ability to craft and implement effective go-to-market strategies. Strong presentation and communication skills, capable of engaging and persuading audiences of all levels. Collaborative and team-oriented mindset, with a proven ability to motivate cross-functional teams. About Everyday Health Group
Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands. Our Culture and Values
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction. Life at Everyday Health
At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India. Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. The base salary compensation for this role is $140,000 to $160,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance. This role is commission eligible.
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