Amazon
Sr. Integrated Marketing Manager, Amazon Business
Amazon, Seattle, Washington, us, 98127
Description
Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.
The Amazon Business Marketing team is seeking a dynamic and experienced Senior Integrated Marketing Manager to build integrated marketing campaigns for our commercial sector customers. In this role, you will be responsible for collecting customer insights, determining how we position Amazon Business to commercial sector customers, and building a channel strategy that guides how we go to market. You will also be responsible for partnering closely with content marketers to deliver the right content for commercial sector customers, and for partnering with functional marketers who will execute your integrated marketing campaigns.
Key job responsibilities
• Perform market research to understand the unique procurement needs of customers by industry.
• Build custom solutions tailored to customers within a particular industry.
• Develop messaging frameworks that guide how we talk to our public sector customers.
• Partner with our content team to build relevant content for commercial sector customers.
• Identify the right marketing motions and build a channel strategy that is tailored to customers in a particular industry.
• Write multi-page strategy documents that outline how we go to market for a particular customer segment.
• Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making.
• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.
Basic Qualifications
Bachelor's degree
6+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience with customer segmentation, profiling, and targeting
Experience using data and metrics to measure impact and determine improvements
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.
The Amazon Business Marketing team is seeking a dynamic and experienced Senior Integrated Marketing Manager to build integrated marketing campaigns for our commercial sector customers. In this role, you will be responsible for collecting customer insights, determining how we position Amazon Business to commercial sector customers, and building a channel strategy that guides how we go to market. You will also be responsible for partnering closely with content marketers to deliver the right content for commercial sector customers, and for partnering with functional marketers who will execute your integrated marketing campaigns.
Key job responsibilities
• Perform market research to understand the unique procurement needs of customers by industry.
• Build custom solutions tailored to customers within a particular industry.
• Develop messaging frameworks that guide how we talk to our public sector customers.
• Partner with our content team to build relevant content for commercial sector customers.
• Identify the right marketing motions and build a channel strategy that is tailored to customers in a particular industry.
• Write multi-page strategy documents that outline how we go to market for a particular customer segment.
• Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making.
• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.
Basic Qualifications
Bachelor's degree
6+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience with customer segmentation, profiling, and targeting
Experience using data and metrics to measure impact and determine improvements
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.