Marketing Data Analyst Job at Mars, Incorporated in Newark

Job Description:

'This role is transformation-funded and therefore has an expected end date of December 31st, 2026'

With iconic brands like M&M's®, Snickers®, Orbit®, Extra® and Skittles®, Mars Wrigley is a global leader in treats and snacking with over 100 years of history of putting smiles on people's faces while also being dedicated to positively impacting the planet through continually improving the way we source, make and market our products.

We are advancing Mars Wrigley's consumer focused data strategy built on martech and adtech platforms, enabled through the Global Data Science and Advanced Analytics team, leading both a capability and cultural change of being data driven with measurable business benefits.

As a Marketing Data Analyst, your focus will be on our fruity and gum brands in the US market with broader segment and global opportunities. You will use advanced analytics and visualization to measure the performance and effectiveness of digital channels and marketing campaigns to drive overall campaign efficiency and effectiveness. This role demands a blend of analytical expertise, strategic acumen, and ability to transform complex data into clear, actionable insights. The ideal candidate will manage detailed data analysis, campaign reporting, and closely collaborate with stakeholders to drive strategic decisions. They should also possess expertise across various marketing verticals including social media, programmatic advertising, web analytics, CRM, and paid media.

What are we looking for?

• Bachelor's Degree, or equivalent work experience
• Previous experience in the fields of Analytics, Data Science, or Strategy demonstrating the ability to derive insights offering marketing solutions. Agency experience preferred.
• Familiarity with digital marketing channels and tools
• Experience with website measurement and tagging tools (e.g., GA/GTM) and troubleshooting tag configuration.
• Experience with data visualization tools (e.g., Tableau, Power BI, Lookr, Datorama, plotly, ggplot, seaborn)

Skills:

• Strong analytical skills and the ability to interpret data.
• Proficiency in data analytics software: SQL, Python, or R
• Knowledge of statistical analysis and modeling techniques
• Excellent communication and data presentation skills
• Detail-oriented with a high level of accuracy.

Preferred Qualifications:

• Familiarity with Consumer Data Platforms (CDPs), marketing automation tools (CRM), DMPs, DSPs
• Effective communication abilities presenting data-driven insights that are understandable across teams, including non-technical audiences.
• Skilled in crafting and presenting data visualizations that not only depict information efficiently but also drive strategic decisions and marketing effectiveness.
• Foundational knowledge in statistical analytics and data science. Ability to conduct advanced analyses such as regression analysis, NLP / text analysis, correlation studies, heatmaps, and scatter plots to deepen insights into campaign effectiveness.
• Understanding of marketing models such as A/B testing, MMM, and unsupervised learning is a plus.
• A deep understanding of marketing principles and strategies with the ability to apply data-driven insights to real-world brand objectives.
• Experience working in the consumer goods or FMCG industry is a plus.

What would be your key responsibilities?

Consumer Data Analytics & Reporting

• Key focuses: fruity and gum cells, first-party data acquisition and activation campaigns with opportunities for segment wide consumer data analytics
• Analyze consumer data campaigns to provide clear, actionable insights and recommendations for optimization.
• Monitor internal dashboards and regularly manage data to keep current.
• Utilize analytical methodologies to quantify the impact and value of digital channels, including paid and organic search, email, paid media, social, and consumer promotions.
• Employ data visualization and reporting techniques to effectively communicate measurement results.
• Utilize historical data to create benchmarks for future campaign comparisons.

Consumer Data Platform (CDP) Deployment

• Consult with stakeholders to identify audience segmentations for activations.
• Design & deploy audiences for fruity and gum marketing and media activations.
• Promoting Data-Driven Mindset
• Foster an analytics and data-driven mindset across business teams.
• Collaborate closely with stakeholders to achieve business results through consumer-focused marketing strategies.

Audience Strategy & Cross-functional Collaboration

• Consult with stakeholders to identify audience segmentations for activation within the Consumer Data Platform (CDP)
• Design & deploy audiences for fruity and gum marketing and media activations.
• Align with stakeholders on KPIs and success metrics including tailored consumer data engagement and audience assessment.
• Identify opportunities to enhance the robustness of the CDP based on brand priorities.
• Provide consultation on in-flight optimizations to enhance campaign performance.

Promoting Data-Driven Mindset

• Foster an analytics and data-driven mindset across business teams.
• Collaborate closely with stakeholders to achieve business results through consumer-focused marketing strategies.

Audience Strategy & Cross-functional Collaboration

• Consult with stakeholders to identify audience segmentations for activation within the Consumer Data Platform (CDP)
• Design & deploy audiences for fruity and gum marketing and media activations.
• Align with stakeholders on KPIs and success metrics including tailored consumer data engagement and audience assessment.
• Identify opportunities to enhance the robustness of the CDP based on brand priorities.
• Provide consultation on in-flight optimizations to enhance campaign performance.

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

All applicants must have permanent legal authorization to work in the United States. Mars does not sponsor employment visas for this role.

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.