Social Media Marketing Internship

Reference #: REQ_0000062451 APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday. CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday. If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants. Approval of remote and hybrid work is not guaranteed regardless of work location.For additional information on remote work at Penn State, seeNotice to Out of State Applicants. JOB DESCRIPTION AND POSITION REQUIREMENTS: The Penn State Outreach Marketing Team is looking for a detail-oriented, strategic thinker to serve as an intern who will assist with our social media marketing content and analytics. This team member will assist in overseeing the scheduling of content for numerous social media channels and the Penn State Outreach blog. This team member will also work to identify efficiencies within Outreach social media channels and analyze data to drive future content decisions associated with social media. This is a paid internship opportunity with an hourly rate of $11/hour, and it can also be used for credit with the proper approvals from your academic department. Our team is committed to making this an in-depth learning experience and hopes to immerse the right candidate in as many of our daily operations and strategies as possible to help to prepare him/her for a career in marketing. This position would require 15-20 hours per week beginning in January and running until summer 2025. Responsibilities Develop and maintain a social media content calendar for Penn State Outreach using the Sprout Social platform. Pull and analyze social media data from Sprout Social and other platform reporting tools to provide data-driven recommendations for future social media strategy decisions. Meet regularly with team members to gain insights on their strategies and look for opportunities for further integration. Attend Content Team Meetings and interface with Outreach Communications team members for additional news story content highlights to feature on social media channels. Requirements Previous experience or coursework in marketing and management General understanding of social media for businesses and brands. Familiarity with social media scheduling software. Familiarity with paid social media opportunities. Organized and detail-oriented. Strong oral and written communication skills Strong work ethic Desired Majors Bachelor of Arts in Advertising and Public Relations Bachelor of Science in Marketing Bachelor of Science in Business, with an emphasis in Marketing and/or Management The Pennsylvania State University is committed to and accountable for advancingdiversity, equity, inclusion, and sustainability in all of its forms. We embrace individualuniqueness, foster a culture of inclusion that supports both broad and specific diversityinitiatives, leverage the educational and institutional benefits of diversity in society andnature, and engage all individuals to help them thrive. We value inclusion as a corestrength and an essential element of our public service mission. CAMPUS SECURITY CRIME STATISTICS: Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here. Em loyment with the University will require successful completion of background check(s) in accordance with University policies. EEO IS THE LAW Federal Contractors Labor Law Poster PA State Labor Law Poster Affirmative Action Penn State Policies Copyright Information Hotlines University Park, PA Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.