Website Growth Manager

XQ Institute is the nation’s leading organization dedicated to rethinking the high school experience so that every student graduates ready to succeed in life. We work in communities nationwide, with individual schools and entire school systems, to help them dream big about what high school could be, turn their innovative ideas into action, and create more rigorous and equitable schools.

The Opportunity

As the Website Growth manager at XQ, you will be the primary lead for the “front door” to XQ’s main website and other web properties. You will be responsible for making XQ’s website a high-performing SEO traffic and conversion engine that also lives up to our high visual and voice brand standards. Reporting to the Head of Growth and Marketing, this role will work cross-functionally with teams across the organization to tell the story of XQ’s work and products while growing our community through optimized user journeys and insights-driven content. This role requires a blend of strategy, analytical skills, and technical expertise to drive growth and enhance the user experience. This role will be based out of our Oakland, CA office.

Requirements

Key Responsibilities and Qualifications

• Define strategy for the XQ website, including growing the community  and increasing conversion and impact of XQ Products.
• Own the website roadmap to ensure timely launches of content and features that support products and campaigns, as well as strategic testing needed to support MarComm Initiatives.
• Help manage and communicate a comprehensive optimization strategy for the website, with a strong focus on improving conversion rates and user experience.
• Utilize experimentation frameworks and A/B testing methodologies to test and validate hypotheses, ensuring continuous optimization of the website.
• Develop processes and workflows to ensure the team is equipped to execute quickly and efficiently and is strongly aligned on priorities.
• Use data-driven decision-making to recommend and prioritize improvements to the website's architecture, navigation, content, and overall user flow.
• Stay up-to-date with industry best practices, emerging trends, and technological advancements related to website optimization and conversion rate optimization.
• Conduct competitor analysis and benchmarking to identify opportunities for differentiation and improvement.
• Analyze and interpret data from various sources, including user behavior, web analytics, and conversion funnel metrics, to derive actionable insights.
• Effectively communicate experiment results, insights, and recommendations to stakeholders at all levels of the organization.
• Prioritize features and maintain product backlog for website development based on user value, organizational needs, and technical feasibility
• 5+ years in website management role with a track record of driving website growth, managing a roadmap, and improving key metrics.
• Proven experience as a Project Manager or similar role, with a focus on website optimization and conversion rate optimization.
• Strong understanding of user experience (UX) principles, web design best practices, and conversion funnel optimization.
• Proficiency in web analytics tools (e.g., Google Analytics, Mixpanel) and data visualization platforms.
• Familiarity with frontend development technologies (HTML, CSS, JavaScript) and content management systems (CMS). Wordpress and Webflow experience preferred.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills, with the ability to effectively work with cross-functional teams.
• Results-oriented mindset with a passion for driving growth and achieving measurable outcomes.
• Strong understanding of SEO, content marketing, and digital marketing best practices.

Benefits

XQ Mindsets

Ours is a world defined by uncertainty, a society in flux, a state of unprecedented upheavals. While we don’t anticipate any quick fixes, we can anchor ourselves to what we see emerging. That’s why we have established a set of collective XQ Mindsets to ground us. 

• 100% accountability: This doesn't mean you have 100% ownership. It doesn't mean you are responsible for every last thing that needs to be done. It means choosing to take responsibility for our collective success and impact.
• Maker mindset: We build stuff. We won’t always get it right the first time—in fact, we rarely will. But by quickly making and testing our work, we can learn what works and what doesn’t.
• We are the ones we’ve been waiting for: Critique is not enough. It is on us to create the solutions—no matter where we sit in the organization. We are a well-resourced organization filled with brilliant people. No one else is coming to our rescue.
• Opportunity knocks: We are ready, willing, and able to take on anything that is thrown our way. Pivots are a natural part of our approach, so let’s embrace them so that we can experience them joyfully.
• Stand on the shoulders of giants: We honor those who came before us, who aren’t seated at our tables, and build on others’ and our own earlier work with respect and reverence.

Compensation

The salary for this role is highly competitive and commensurate with experience. XQ offers excellent organizational benefits. The salary range for this role is $155,000 - $185,000 annually.

Location

XQ is based in Oakland, CA with offices in Washington DC and New York, NY. This role is based in Oakland, CA.

To Apply

Please apply online. In your cover letter, please address why your skills, interests, and experience align with the requirements for this role.

XQ is proud to be an equal-opportunity workplace. At XQ, promoting, celebrating, and supporting diversity is a core value. Individuals are considered without regard to race, gender,