Social Media Intern

Job Type

Part-time, Temporary

Description

Tailwind Group capitalizes on real estate opportunities in acquisition, development, and management. Our team is uniquely qualified to provide full-scope expertise ensuring lasting and sustainable environments. We are committed to creating and supporting a workplace culture that is versatile, innovative, and the best in our market. We strive for every team member to operate by our five core values-in doing so, they are affecting a positive change in their respective communities. Attracting and retaining the most talented and passionate individuals in our industry is an everyday objective at Tailwind Group. We would love for you to join our team!

The Tailwind Group Intern Program allows students or recent grads to gain real world experience in their area of interest and understand its function within the student housing industry - all while making a true impact on our business.

This spring internship term will run from mid-January through early May and will include:

• Mentorship and shadowing opportunities
• Hands-on project work
• Lunch and learns focused on personal development
• Intern outings
• And more!

The Position: The Social Media Intern is primarily responsible for supporting the marketing and social media team with content creation, page management, and research projects to boost brand engagement for Tailwind Group's corporate and property pages. A successful Social Media Intern will have excellent writing and oral communication skills, have in-depth knowledge of social media platforms, and will be comfortable creating and managing multiple social media accounts to educate and engage the audience.

As a part of your application, please submit a portfolio and/or examples of your creative and social media experience to marketing@thetailwindgroup.com. Applications submitted without work examples will not be considered.

Responsibilities & Duties

• Model and cascade Tailwind Group's five core values: Entrepreneurial, Versatile, Responsive, Innovative, and Integrity.
• Develop and manage engaging social media content for multiple platforms, including Instagram, TikTok, Facebook, and LinkedIn.
• Brainstorm and research ideas for original content, including social media posts, captions, and short-form videos (Reels/TikToks).
• Assist in the creation and editing of video content and be comfortable appearing in social media content as needed.
• Support monthly marketing calendar development to align with campaigns and property strategies.
• Post and schedule content for Tailwind Group's social media accounts, including the Tailwind Insiders page.
• Manage and proofread captions and visuals for Rentable posts to ensure alignment with branding.
• Monitor and audit property social media accounts to ensure accurate brand messaging and identify areas for improvement.
• Perform routine updates to social media profiles, including bios, cover photos, and pinned posts.
• Manage and optimize Instagram automations (ManyChat) and assist with social media ads (Meta and TikTok Ads).
• Track social media performance metrics to identify high-performing content and develop strategies to increase engagement and followers across the portfolio.
• Collect and organize social performance data using the social icon tracker and provide monthly performance reports to the CLM team.
• Conduct social media marketing research to stay up-to-date on new trends, tools, and best practices.
• Support content creation for Tailwind Group's newsletter and assist in production of the Tailwind Group podcast, including transcriptions and promotions.
• Attend rebrand events and assist with editing recap videos and photos for social media as needed.

Requirements

• High school diploma or equivalent and working towards a degree in Marketing, Digital Communications, or a related field.
• Must be a junior, senior, or recent graduate at time of internship.

Knowledge, Skills, & Abilities

• Demonstrated ability to work in a growing, fast-paced environment managing multiple projects simultaneously.
• Passion for social media and creative approach to engagement.
• Proficiency in using and creating content for social media platforms such as, Instagram, TikTok, Facebook, and LinkedIn.
• Experience with photo and video editing apps such as Canva, CapCut, and Adobe Lightroom is strongly preferred.
• Effective communication skills with the ability to present ideas, instructions, and information both written and verbally.

To learn more about our core values, mission, and vision, check out: http://thetailwindgroup.com/.

A complete list of responsibilities and duties can be provided during the interview process.

This position is not eligible for Visa sponsorship at this time. Tailwind Group is an Equal Opportunity Employer.