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AEG

2025 Marketing and Promotions Internship

AEG, Eau Claire, WI, United States


About the Organization:

The Eau Claire Express begin their 20th year in the summer collegiate Northwoods League. The Northwoods League is comprised of teams of the top college players from across North America. Each team is operated similar to a professional minor league team, providing development opportunities to players, front office staff members, interns and coaches. The Express are operated similarly to other Northwoods League teams in that their players use wooden bats, experience long road trips and overnight stays and play nightly in front of thousands of fans. The Eau Claire Express play at Carson Park located in Eau Claire, Wisconsin.

The duties of the Marketing & Promotions intern may include any or all of the following:

Coordination of nine or more game-day sponsorships
  • Contact assigned sponsors before season begins
  • Set up sponsor giveaway, first pitch participant, and public address announcements
  • Assist in promoting sponsors event
  • Cater to sponsors needs before, during and after the event
  • Follow up with sponsors
  • Keep a detailed record of sponsor night
  • Take part in creating, promoting, and executing, one theme night during the season
    • Work with other interns to plan a theme night
    • Promote theme night through various channels
    • Collaborate with other interns to complete a report detailing the night's processes
  • Execute on-field promotions
    • Coordinate each between-inning game with respective sponsor
    • Secure prizes from sponsor for all game participants
    • Help gather and direct contestants
    • Set up and take down promotions
    • Organize all pre-game events (First Pitch, National Anthem, Youth Team of the Night, etc.)
  • Run social media platforms
    • Come up with fun, exciting social media content to keep fans engaged throughout the season
    • Must have basic knowledge of Instagram, Facebook, Twitter, LinkedIn, & TikTok
  • Public Address script
    • Generate all announcements read over the PA system
    • Create announcements promoting upcoming games
    • Work with each PA sponsor on creating announcements
  • Stadium Signage
    • Create and hang promotional signage for all upcoming games\
  • Trax Kids Club
    • Maintain database of current members
    • Distribute club membership perks to all members
    • Secure promotional items for various game dates for members
  • Apparel Control
    • Keep inventory of all apparel and souvenir items
    • Work with Express front office staff on reordering of items
    • Assure that the apparel store remains well stocked and appears presentable
  • Youth Team of the Night
    • Contact coaches to schedule outings at each game
    • Obtain team roster and organize pre-game introductions
  • 50/50 Raffle
    • Assist with in-game sales of 50/50 raffle tickets
  • Assist with stadium setup for all Express home games at the direction of Stadium Operations interns
  • Assist with everyday office duties and other duties as assigned
Required Skills and Qualifications:
  • Pursuing a degree in Marketing, Business, Communications, or Sport Management
  • Ability to work well under pressure
  • Excellent written and verbal communication skills
  • Ability to work within a team environment
  • Knowledge of social media platforms and trends
  • Organized, motivated, and able to work independently


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.