Marketing Manager
PCL Construction, Long Beach, CA, United States
Marketing Manager
The future you want is within reach.
At PCL, we build the places where life happens and find camaraderie in the process. We're a community of builders committed to building better communities. That's why we're always looking ahead, and not just to the next project or what's next in our industry.
We're also looking at what's next for you and how we can help you build a career you're proud of.
Here's how a Marketing Manager for our Civil Infrastructure office contributes to our team:
Responsibilities
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Creates strategic marketing plans and ensures they are measurable. Evaluates effectiveness and identifies and manages risks and opportunities of projects. Leads implementation, evaluation and measurement of district marketing initiatives.
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Works alongside with Director, Marketing to develop PCL brand strategy at a district level. Understands the strategic implications of a brand for PCL’s image and impact with target audiences.
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Leads market and marketing research. Investigates new markets and assesses viable opportunities for PCL.
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Oversees the creative content and production quality of marketing materials are in line with the company’s values, policies, corporate objectives, corporate identity, and branding principles.
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Develops and manages a social media strategy to support district objectives.
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Uses vision and expertise to create impactful and influential written copy that integrates the PCL brand for external and internal audiences.
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Uses superior understanding of external markets and demographics to develop and maintain strong customer focus.
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Provides exceptional editing and proofreading services. Reviews content for sensitivities.
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Evaluates, selects, ad manages external vendors and partners and related budgets when required.
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Develops executive-level reporting and recommendations on current marketing standings and future projections.
Qualifications
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Postsecondary degree or diploma in marketing, communications, journalism, or equivalent.
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13 years of progressive experience in marketing, including a minimum of 4 years of experience in a supervisory capacity.
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Experience developing and managing brand best practices and able to build, execute, and manage the district brand strategy and participate in national and sector brand planning.
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Experience initiating and managing district-level marketing strategic plan development and implementation and ensuring alignment with company strategic-planning processes. Experience guiding district-level marketing strategic plan to increase impact.
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Ability to interpret and utilize data analytics to create, change, and manage marketing plans and strategies.
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Exceptional knowledge and experience with marketing mediums, with proven ability to guide and coach others on selecting the appropriate medium based on audience, situation, and strategy.
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Experience conceptualizing and directing unique and engaging district events.
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Exhibits strong leadership skills with the ability to effectively lead and motivate marketing professionals/managers.
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Advanced skills and knowledge of Microsoft Office Suite and Adobe Creative Cloud and other specialized software as required.
PCL is an innovative, employee-owned company comprised of people who find passion in their profession and take pride in doing great work every day. Our work powers the infrastructure and utilities that are essential to daily life and our projects are the scene of vacations, careers, education and healing. We are consistently ranked among the best companies to work for because we are committed to supporting and developing our teams.
The PCL Companies celebrate diversity and are proud to be an equal opportunity employer. We are committed to creating equitable opportunities and an inclusive environment for all employees and applicants. We make employment-related decisions without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability or veteran status.
The salary range for this position is between $125,000 and $155,000 per annum, based on experience and qualifications.
PCL combines numerous pay and benefit strategies to provide a comprehensive and competitive total rewards package. Any salary range displayed by a job board is an estimate. Your salary, which considers your unique qualifications and experience, is just one component of the robust total rewards you'll enjoy at PCL. This may include an employee share purchase offering, discretionary annual performance bonus, comprehensive benefits and wellness programs, retirement plan plus matching, and career development programs.
Should you require an accommodation during the application process, please contact us atcareers@pcl.com (ecareers@pcl.com) with the position and location you are interested in.
Together, we can build success and a better future. Let’s get started!
Employee Status: Regular Full-Time
Company: PCL Construction, Inc.
Primary Location: Long Beach, California
Job: Marketing Manager
Requisition : 7280