The Walt Disney Company
Consumer Insights Manager
The Walt Disney Company, Burbank, California, United States, 91520
Disney Entertainment, a core business segment of The Walt Disney Company, includes the company’s full portfolio of entertainment media and content businesses globally, including streaming. The Walt Disney Studios is a division of Disney Entertainment and has been the foundation on which The Walt Disney Company was built. Today, we bring quality movies and episodic storytelling to consumers throughout the world!
We’re looking for a dedicated team-player with an entrepreneurial spirit, who thrives upon the outstanding legacy of our company yet embraces non-traditional thinking, and who is passionate about contributing to The Walt Disney Company’s direct-to-consumer experience through strategic hard-work and determination!
We, the Studio Research & Analytics team, are currently seeking a Consumer Insights Manager to support Disney+ Product, Marketing & Content Curation and In-Home Marketing & Distribution groups. Reporting to the Sr. Manager, you will work closely with the Disney+ and In-Home teams, managing quantitative and qualitative research initiatives, as well as analyzing and synthesizing data, for key stakeholders. The primary areas of responsibility for this role focus on Disney+ Product and Consumer Experience tracking programs.
Responsibilities:
Overall, manage quantitative and qualitative custom research projects from inception to completion, including study design, development of appropriate methodologies, vendor selection and management, project management, analysis, and report/findings delivery
Specifically, manage the day-to-day operations of the Disney+ customer experience tracking program
Working with the Senior Manager, ensure that every deliverable is strategically actionable and drives key decision making
Serve as a point of contact for various groups within the Disney+ & In-home divisions, and across the broader enterprise, providing consumer and industry-based input to the decision-making process
Assist in managing on-going and ad hoc reports using quantitative and qualitative data for various groups within the product marketing, engagement, & product strategy of Disney+ and the Disney Bundle
Assist in acquiring and managing research tools as required to meet the needs of internal custom experience tracking
Acquire and manage syndicated research products as required to meet the needs of internal stakeholders
Synthesize primary and secondary research to inform decision making
Respond to time sensitive data requests from internal clients
Support presentation of findings based on research conducted and contribute to related business discussions
Manage expectations of internal clients as it relates to project timelines, budgets, and deliverables
Be at the forefront of SVOD industry trends amidst a rapidly changing landscape
Build and maintain relationships with research counterparts within the team as well as from other divisions of The Walt Disney Company as well as external vendors
Stay abreast of current trends and new techniques in the field of market research
Basic Qualifications:
5+ years quantitative and qualitative market research experience - either supplier-side, client-side, or some combination thereof, including project management
Computer literate with proficiencies in MS Word, Excel, PowerPoint, and Google Docs
Strong multitasking capabilities and the ability to work effectively in an environment of tight deadlines and constant change
Confident communicator with strong verbal and written communication skills, including the ability to summarize ideas through visual storytelling
Strong attention to detail without losing sight of broader concepts/objectives
Flexible personality, quick learner and a strong, pro-active work ethic
Strong organizational skills and the ability to meet deadlines
Analytical thinker who enjoys problem-solving
Intellectual curiosity and a passion for innovation
Strong collaboration skills and ability to influence without authority
Able to work autonomously as well as part of a team
Willing to travel domestically and internationally as needed
Preferred Qualifications:
MBA or advanced degree in Market Research
Experience with SPSS, Reporter, Q or Marketsight
Experience with survey platforms such as Qualtrics, SurveyMonkey, etc.
Entertainment market research experience, with an emphasis on SVOD, TV, and/or In-Home content consumption
International Market Research experience
Strong vendor management skills
Passionate consumer of content – movies, TV, SVOD
Familiarity with the brands and franchises of The Walt Disney Company
Education:
Bachelor’s Degree or equivalent experience in Business, Marketing, Psychology or related field
The Walt Disney Studios is an equal opportunity employer.
The hiring range for this position in Burbank, CA is $113,800 to $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job ID: 10106588
Location: Burbank,California
Job Posting Company: The Walt Disney Studios
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
We’re looking for a dedicated team-player with an entrepreneurial spirit, who thrives upon the outstanding legacy of our company yet embraces non-traditional thinking, and who is passionate about contributing to The Walt Disney Company’s direct-to-consumer experience through strategic hard-work and determination!
We, the Studio Research & Analytics team, are currently seeking a Consumer Insights Manager to support Disney+ Product, Marketing & Content Curation and In-Home Marketing & Distribution groups. Reporting to the Sr. Manager, you will work closely with the Disney+ and In-Home teams, managing quantitative and qualitative research initiatives, as well as analyzing and synthesizing data, for key stakeholders. The primary areas of responsibility for this role focus on Disney+ Product and Consumer Experience tracking programs.
Responsibilities:
Overall, manage quantitative and qualitative custom research projects from inception to completion, including study design, development of appropriate methodologies, vendor selection and management, project management, analysis, and report/findings delivery
Specifically, manage the day-to-day operations of the Disney+ customer experience tracking program
Working with the Senior Manager, ensure that every deliverable is strategically actionable and drives key decision making
Serve as a point of contact for various groups within the Disney+ & In-home divisions, and across the broader enterprise, providing consumer and industry-based input to the decision-making process
Assist in managing on-going and ad hoc reports using quantitative and qualitative data for various groups within the product marketing, engagement, & product strategy of Disney+ and the Disney Bundle
Assist in acquiring and managing research tools as required to meet the needs of internal custom experience tracking
Acquire and manage syndicated research products as required to meet the needs of internal stakeholders
Synthesize primary and secondary research to inform decision making
Respond to time sensitive data requests from internal clients
Support presentation of findings based on research conducted and contribute to related business discussions
Manage expectations of internal clients as it relates to project timelines, budgets, and deliverables
Be at the forefront of SVOD industry trends amidst a rapidly changing landscape
Build and maintain relationships with research counterparts within the team as well as from other divisions of The Walt Disney Company as well as external vendors
Stay abreast of current trends and new techniques in the field of market research
Basic Qualifications:
5+ years quantitative and qualitative market research experience - either supplier-side, client-side, or some combination thereof, including project management
Computer literate with proficiencies in MS Word, Excel, PowerPoint, and Google Docs
Strong multitasking capabilities and the ability to work effectively in an environment of tight deadlines and constant change
Confident communicator with strong verbal and written communication skills, including the ability to summarize ideas through visual storytelling
Strong attention to detail without losing sight of broader concepts/objectives
Flexible personality, quick learner and a strong, pro-active work ethic
Strong organizational skills and the ability to meet deadlines
Analytical thinker who enjoys problem-solving
Intellectual curiosity and a passion for innovation
Strong collaboration skills and ability to influence without authority
Able to work autonomously as well as part of a team
Willing to travel domestically and internationally as needed
Preferred Qualifications:
MBA or advanced degree in Market Research
Experience with SPSS, Reporter, Q or Marketsight
Experience with survey platforms such as Qualtrics, SurveyMonkey, etc.
Entertainment market research experience, with an emphasis on SVOD, TV, and/or In-Home content consumption
International Market Research experience
Strong vendor management skills
Passionate consumer of content – movies, TV, SVOD
Familiarity with the brands and franchises of The Walt Disney Company
Education:
Bachelor’s Degree or equivalent experience in Business, Marketing, Psychology or related field
The Walt Disney Studios is an equal opportunity employer.
The hiring range for this position in Burbank, CA is $113,800 to $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job ID: 10106588
Location: Burbank,California
Job Posting Company: The Walt Disney Studios
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.