Vice President, Data Analytics

About Crunchyroll

WE HELP EVERYONE BELONG. IT'S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

The Vice President, Data Analytics is a highly visible role that will be responsible for uplevelling our existing Video on Demand (VOD) analytics while building out a center of excellence for all things media streaming insights. This leader will be joining a newly formed group within the Center for Data and Insights that will help Crunchyroll to enhance user engagement, optimize content delivery, and ensure that our streaming platform operates at peak performance. The candidate would have a passion for and knowledge of digital entertainment, media, and gaming. The candidate understands the complex ecosystem of content, media and/or video streaming and is passionate about generating insights using AI/applied statistics to support, guide and inspire decision makers through the next phase of global membership growth. A successful candidate will help us to review, evaluate and certify all aspects of content and product KPIs while building trust within the team as well as with product, content and engineering stakeholders in the first 90 days.

Core Areas of Responsibility

• Stakeholder Management and Leadership
  • Develop and implement scalable analytics strategy to help VOD product, content and operations teams to make data informed decisions.
  • Lead and mentor up and coming leaders and high performing teams, fostering a culture of service, curiosity, courage, and continuous improvement.
  • Build strong relationships with all VOD stakeholders and senior leadership to be the voice of reason as well as to align team priorities with overall business OKRs.
• Content and Streaming Analytics
  • Up level the insights capabilities to be at the leading edge of content and video analytics.
  • Lead the selection, implementation, and optimization of data analytics tools and platforms that support streaming analytics.
  • Oversee the event collection, data modeling, and interpretation of video streaming data to identify trends, patterns, and areas for improvement.
  • Optimize and monitor user journey and acquisition performance by analyzing funnel and user engagement metrics.
  • Utilize predictive analytics to anticipate and mitigate potential streaming issues, enhancing the user experience.
• Content & User Insights
  • Collaborate with content curation and marketing teams to leverage insights for content recommendations, user retention, and personalized fan experiences.
  • Analyze viewer behavior and content performance to drive content strategy and programming decisions.
  • Design, build and monitor customer high value actions and align stakeholders to focus on products and services that improved LTV.
• Testing and Experimentation
  • Design and oversee A/B testing and other experimentation frameworks to evaluate the impact of new features, content, and strategies on user experience and platform performance.
  • Analyze test results to determine effectiveness and provide data-driven recommendations for improvements and optimization.
  • Collaborate with product, engineering, and marketing teams to implement experimentation best practices and ensure rigorous testing methodologies are in place.
• Reporting & Communication
  • Develop and present comprehensive decks, reports and dashboards to communicate key findings, performance metrics, and strategic recommendations to executive leadership and stakeholders.
  • Act as the primary liaison between the CDI team and other departments, ensuring clear communication and alignment on data-driven initiatives.

In the role of Vice President, Data Analytics, you will report to the Senior Vice President, Data and Insights.

We are considering applicants for the location(s) of Culver City and San Francisco.

About You

• You possess bachelor's degree in Data Science, Computer Science, Statistics, or a related field; advanced degree (Master's/Ph.D.) preferred.
• You have 15+ years of experience in data analytics, with at least 8 years in a leadership role, preferably within the video streaming or media industry.
• You have a proven track record of developing and executing data analytics strategies that drive business results.
• You have expertise in video streaming analytics, including understanding streaming protocols, video delivery networks, and relevant KPIs.
• You embody proficiency in data analytics tools and platforms (e.g., SQL, Python, R, Tableau, Looker).
• You possess experience with A/B testing, multivariate testing, and other experimentation methodologies.
• You have excellent communication and presentation skills, with the ability to translate complex data insights into actionable business strategies.
• You have strong leadership skills, with a demonstrated ability to build, lead, and inspire a high-performing team.
• You possess experience with data privacy regulations and data governance best practices.
• You have experience with Tableau, Superset, Google Analytics, Amplitude, MixPanel and other BI/analytics Tools.
• You have experience with SQL and NoSQL databases and have expertise leveraging large data sets within the data warehouse/data lake (Amazon Redshift, Databricks, Snowflake).

About the Team

Center for data and insights is a central organization composed of passionate data analysts, data engineers, consumer researchers, Machine Learning Engineers and Data Scientists who have already made a significant impact across our product offerings, content strategy, and user engagement metrics. As we expand our scope, our team is poised to become the cornerstone of innovation and growth across various business verticals within the company. We are dedicated to leveraging advanced analytics to continue transforming how users interact with and enjoy our offering of video contents and all other services.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance.
• Health Saving Account HSA program.
• Health care and dependent care FSA.
• 401(k) plan, with employer match.
• Employer paid commuter benefit.
• Support program for new parents.
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value:

• Courage. We believe that when we overcome fear, we enable our best selves.

• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Service. We serve our community with humility, enabling joy and belonging for others.

• Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.