Analyst, Programmatic (CPG Client)

Company Description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Overview

The Programmatic Analyst is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. The Programmatic Analyst is responsible for identifying and implementing optimizations as approved by the Senior Programmatic Analyst and client, providing input in the construction of client decks and status documentation.

The ideal candidate will have some prior online trafficking experience and basic experience with Doubleclick DART or similar campaign management systems. Prior experience with bid management platforms and active campaign optimization efforts is a plus.

Most importantly, the Programmatic Analyst must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact on Publicis’ network of agencies.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities

1. Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing campaigns) both independently and in support of Campaign Managers.
2. Demonstrate diligence, attention to detail, and adherence to programmatic best practices throughout the full programmatic campaign life-cycle.
3. Maintain and organize campaign-specific materials in the team’s shared document repository.
4. Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
5. Assist in the development of client-facing campaign performance reports.
6. Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities.
7. Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch.
8. Traffic campaign tags into ad exchange environments.
9. Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance.
10. Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable.
11. Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing campaigns.

Qualifications

1. Entry-level role; 1+ years of experience in bid management, campaign management/optimization, or digital media operations is preferred but not required.
2. Relevant professional or internship experience, preferably in bid management, campaign management, or digital operations.
3. Understanding of traditional and interactive media planning elements.
4. Proficiency in Microsoft Office solutions.
5. Strong analytical thinking and mathematical skills.
6. Excellent communication and writing skills.
7. Ability to organize and manage detailed work campaign performance.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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