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Dentsu International Americas, LLC

Vice President, Media Analytics

Dentsu International Americas, LLC, Greendale, Wisconsin, United States, 53129


Vice President, Media Analytics This role is remote-friendly.

As the

Vice President, Media Analytics , you will lead a team consisting of data scientists, engineers, analysts, and marketing technology specialists that specialize in turning data into actionable insight. You will report to SVP, Analytics.

As the senior-most contact for analytics on your client(s), you will partner with the media and account leads to set strategy, develop measurement frameworks, create a learning agenda, provide thought leadership, and deliver ongoing guidance to both internal and external stakeholders.

Collaboration is at the core of our business success and the

Vice President, Analytics

will need to create a tightknit and dynamic relationship with our clients and the Media and Account teams, in addition to building an Analytics team across Data Science, Engineering, MarTech, and Data Visualization/Reporting.

Responsibilities:

Manage the analytics business

Lead the integration of all analytics disciplines in service of client outcomes

Be a subject matter expert in data enablement, from instrumentation to reporting

Be a senior-most contact for analytics, adapting to our challenges with agility and direction

Partner with media & account leads to develop learning agenda, analytics deliverable schedule, measurement frameworks, expertise, and ad hoc deliverables if necessary

Advise client on how best to apply econometric modeling or statistical testing of their media directly to their media planning & business efforts

Steward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be used to answer ongoing and ad hoc client questions

Mentor and develop skill-set of analytics team

Partner in the development of agency thought leadership

Report to SVP, Analytics

Qualifications:

Bachelor's Degree is required in Statistics, Economics or related a quantitative field

Experience:

12+ years relevant Media or Analytics experience is preferred

Media Expert:

Has understanding of digital planning and buying, with a focus on standard media metrics

MarTech Knowledge:

Shows understanding of digital tagging, tracking, QA, and maintenance across mobile, social, & tablet and their advantages/limitations

Project Management:

Experience in a Product Management role or Scrum/Agile frameworks a plus

Data Storyteller:

Experience with Data Visualization software and dashboard building (e.g., Tableau)

Tidy Data & Databases:

Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python) to work with them and lead the training of junior employees

The Basics:

Proficiency in PowerPoint and Microsoft Excel is required

Statistics & Math:

Working knowledge of machine learning, statistical testing, & regression modeling

Knowledge of digital attribution methods, media mix modeling, measurement frameworks, Key Performance Indicator discovery, tracking implementation

Some travel will be required (occasional onsite in NY, NY or other domestic travel)

The anticipated salary range for this position is $163,000-$263,350. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

Location:

New York

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

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