Dentsu International Americas, LLC
Vice President, Media Analytics
Dentsu International Americas, LLC, Greendale, Wisconsin, United States, 53129
Vice President, Media Analytics
This role is remote-friendly.
As the
Vice President, Media Analytics , you will lead a team consisting of data scientists, engineers, analysts, and marketing technology specialists that specialize in turning data into actionable insight. You will report to SVP, Analytics.
As the senior-most contact for analytics on your client(s), you will partner with the media and account leads to set strategy, develop measurement frameworks, create a learning agenda, provide thought leadership, and deliver ongoing guidance to both internal and external stakeholders.
Collaboration is at the core of our business success and the
Vice President, Analytics
will need to create a tightknit and dynamic relationship with our clients and the Media and Account teams, in addition to building an Analytics team across Data Science, Engineering, MarTech, and Data Visualization/Reporting.
Responsibilities:
Manage the analytics business
Lead the integration of all analytics disciplines in service of client outcomes
Be a subject matter expert in data enablement, from instrumentation to reporting
Be a senior-most contact for analytics, adapting to our challenges with agility and direction
Partner with media & account leads to develop learning agenda, analytics deliverable schedule, measurement frameworks, expertise, and ad hoc deliverables if necessary
Advise client on how best to apply econometric modeling or statistical testing of their media directly to their media planning & business efforts
Steward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be used to answer ongoing and ad hoc client questions
Mentor and develop skill-set of analytics team
Partner in the development of agency thought leadership
Report to SVP, Analytics
Qualifications:
Bachelor's Degree is required in Statistics, Economics or related a quantitative field
Experience:
12+ years relevant Media or Analytics experience is preferred
Media Expert:
Has understanding of digital planning and buying, with a focus on standard media metrics
MarTech Knowledge:
Shows understanding of digital tagging, tracking, QA, and maintenance across mobile, social, & tablet and their advantages/limitations
Project Management:
Experience in a Product Management role or Scrum/Agile frameworks a plus
Data Storyteller:
Experience with Data Visualization software and dashboard building (e.g., Tableau)
Tidy Data & Databases:
Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python) to work with them and lead the training of junior employees
The Basics:
Proficiency in PowerPoint and Microsoft Excel is required
Statistics & Math:
Working knowledge of machine learning, statistical testing, & regression modeling
Knowledge of digital attribution methods, media mix modeling, measurement frameworks, Key Performance Indicator discovery, tracking implementation
Some travel will be required (occasional onsite in NY, NY or other domestic travel)
The anticipated salary range for this position is $163,000-$263,350. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.
Location:
New York
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
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As the
Vice President, Media Analytics , you will lead a team consisting of data scientists, engineers, analysts, and marketing technology specialists that specialize in turning data into actionable insight. You will report to SVP, Analytics.
As the senior-most contact for analytics on your client(s), you will partner with the media and account leads to set strategy, develop measurement frameworks, create a learning agenda, provide thought leadership, and deliver ongoing guidance to both internal and external stakeholders.
Collaboration is at the core of our business success and the
Vice President, Analytics
will need to create a tightknit and dynamic relationship with our clients and the Media and Account teams, in addition to building an Analytics team across Data Science, Engineering, MarTech, and Data Visualization/Reporting.
Responsibilities:
Manage the analytics business
Lead the integration of all analytics disciplines in service of client outcomes
Be a subject matter expert in data enablement, from instrumentation to reporting
Be a senior-most contact for analytics, adapting to our challenges with agility and direction
Partner with media & account leads to develop learning agenda, analytics deliverable schedule, measurement frameworks, expertise, and ad hoc deliverables if necessary
Advise client on how best to apply econometric modeling or statistical testing of their media directly to their media planning & business efforts
Steward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be used to answer ongoing and ad hoc client questions
Mentor and develop skill-set of analytics team
Partner in the development of agency thought leadership
Report to SVP, Analytics
Qualifications:
Bachelor's Degree is required in Statistics, Economics or related a quantitative field
Experience:
12+ years relevant Media or Analytics experience is preferred
Media Expert:
Has understanding of digital planning and buying, with a focus on standard media metrics
MarTech Knowledge:
Shows understanding of digital tagging, tracking, QA, and maintenance across mobile, social, & tablet and their advantages/limitations
Project Management:
Experience in a Product Management role or Scrum/Agile frameworks a plus
Data Storyteller:
Experience with Data Visualization software and dashboard building (e.g., Tableau)
Tidy Data & Databases:
Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python) to work with them and lead the training of junior employees
The Basics:
Proficiency in PowerPoint and Microsoft Excel is required
Statistics & Math:
Working knowledge of machine learning, statistical testing, & regression modeling
Knowledge of digital attribution methods, media mix modeling, measurement frameworks, Key Performance Indicator discovery, tracking implementation
Some travel will be required (occasional onsite in NY, NY or other domestic travel)
The anticipated salary range for this position is $163,000-$263,350. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.
Location:
New York
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
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