Cynet Systems
Marketing Paid Media Specialist
Cynet Systems, Des Plaines, Illinois, us, 60019
Job Description:
Responsibilities:
Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid media strategies that align with B2B objectives, including lead generation and brand awareness. Platform Management: Manage and optimize campaigns across various platforms, including Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, and Twitter. d Creation: Work with creative teams to create compelling ad copy, designs, and formats that resonate with the B2B audience. udience Targeting: Utilize audience segmentation and targeting strategies to reach specific B2B customer segments with tailored messages. Budget Analysis: Evaluate media spend across various campaigns, ads, and keywords to provide optimization recommendations. /B Testing: Conduct A/B tests on ad creatives, headlines, and landing pages to optimize click-through rates and conversion rates. Performance Analysis: Monitor campaign performance metrics and provide actionable insights to optimize campaigns for better results. Reporting: Generate regular reports on paid media campaign performance and share insights and recommendations with stakeholders. Compliance: Ensure all ad campaigns adhere to relevant advertising regulations and industry best practices. Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation. Minimum Quaifications:
1-3 years of hands-on experience in executing digital ad campaigns across various platforms, including Google Ads, Microsoft Ads, and social media advertising (Facebook, Instagram, Pinterest, Twitter). Experience in analytics tools including GA4 and Adobe Analytics. Strong analytical and problem-solving skills with a focus on data-driven decision-making. Excellent communication and collaboration abilities to work effectively with cross-functional teams. Understanding of B2B marketing principles and best practices is preferred. Education:
Bachelor's degree in Marketing, Business, or a related field. Certifications:
Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics, etc.) are a plus.
Responsibilities:
Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid media strategies that align with B2B objectives, including lead generation and brand awareness. Platform Management: Manage and optimize campaigns across various platforms, including Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, and Twitter. d Creation: Work with creative teams to create compelling ad copy, designs, and formats that resonate with the B2B audience. udience Targeting: Utilize audience segmentation and targeting strategies to reach specific B2B customer segments with tailored messages. Budget Analysis: Evaluate media spend across various campaigns, ads, and keywords to provide optimization recommendations. /B Testing: Conduct A/B tests on ad creatives, headlines, and landing pages to optimize click-through rates and conversion rates. Performance Analysis: Monitor campaign performance metrics and provide actionable insights to optimize campaigns for better results. Reporting: Generate regular reports on paid media campaign performance and share insights and recommendations with stakeholders. Compliance: Ensure all ad campaigns adhere to relevant advertising regulations and industry best practices. Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation. Minimum Quaifications:
1-3 years of hands-on experience in executing digital ad campaigns across various platforms, including Google Ads, Microsoft Ads, and social media advertising (Facebook, Instagram, Pinterest, Twitter). Experience in analytics tools including GA4 and Adobe Analytics. Strong analytical and problem-solving skills with a focus on data-driven decision-making. Excellent communication and collaboration abilities to work effectively with cross-functional teams. Understanding of B2B marketing principles and best practices is preferred. Education:
Bachelor's degree in Marketing, Business, or a related field. Certifications:
Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics, etc.) are a plus.