Crawford Thomas Recruiting
Director of Marketing and Branding- Personal Injury Law
Crawford Thomas Recruiting, New York, NY, United States
Job Title: Marketing and Branding Director
Location: 100% onsite in NYC - not hybird or remote
Salary: $150K-$180K (negotiable based on experience)
Job Summary: We are looking for a creative and results-driven marketing director who can bring their experience in traditional, multimedia, and digital marketing to one of the most successful, high profile law firms in New York.
The successful candidate will have 8+ years of experience in marketing, advertising, and creative writing; and will be responsible for developing and implementing strategies with creative content that drives leads, builds brand awareness, increases brand visibility, and client engagement.
Responsibilities:
Requirements:
About the Company:
Our client is more than just a law firm. They're a team committed to making a difference in their clients' lives and believe in supporting and empowering our staff to achieve great things. Working here means joining a supportive environment that values innovation, work-life balance, and professional growth. They invest in their people with ongoing training, a collaborative culture, and opportunities for career advancement. If you're ready to contribute to a team that values your creativity and leadership, we'd love to hear from you!
Location: 100% onsite in NYC - not hybird or remote
Salary: $150K-$180K (negotiable based on experience)
Job Summary: We are looking for a creative and results-driven marketing director who can bring their experience in traditional, multimedia, and digital marketing to one of the most successful, high profile law firms in New York.
The successful candidate will have 8+ years of experience in marketing, advertising, and creative writing; and will be responsible for developing and implementing strategies with creative content that drives leads, builds brand awareness, increases brand visibility, and client engagement.
Responsibilities:
- Spearhead all internal and external branding operations
- Conceptualize and generate creative copy for both radio and TV advertising
- Analyze and report on marketing campaigns/initiatives performances
- Monitor and oversee paid and organic digital marketing efforts
- Report ROl on all digital and non-digital campaigns to senior management
- Manage client experience and brand reputation
- Ideation and procurement of various promotional materials
- Cultivate and maintain relationships with media representatives
Requirements:
- Experienced creative writer with excellent writing aptitude for drafting copy that can be used on radio, social media and TV spots (radio and TV experience definitely a plus but not required).
- Demonstrated knowledge of website and digital marketing analytics tools (i.e; SEM Rush, Google Analytics, Google Ads, Media Monitors or any other analytics platforms)
- Strong direct marketing background: text, email marketing, mail, and brand promotion materials
- Media buying experience in television, radio and other media is a definite plus but not required.
- Outstanding communication, proofreading, and editing skills
- Budget management
- Experience with CRM software analytics is a plus
- PR experience is a plus
About the Company:
Our client is more than just a law firm. They're a team committed to making a difference in their clients' lives and believe in supporting and empowering our staff to achieve great things. Working here means joining a supportive environment that values innovation, work-life balance, and professional growth. They invest in their people with ongoing training, a collaborative culture, and opportunities for career advancement. If you're ready to contribute to a team that values your creativity and leadership, we'd love to hear from you!